Blog: Ozzy in a tizzy over Baltimore beer

James Wilmore | 1 May 2014

Even heavy metal legends like to protect their brand. 

Ozzy Osbourne, the former Black Sabbath frontman turned reality TV star, has taken issue with Baltimore brewpub, The Brewer's Art. Osbourne has hit the company with a cease-and-desist letter over its 'Ozzy' beer brand, the Baltimore Sun reported

What's in a name, you may ask. Well, the label on a can of Ozzy features pictures of bats. Osbourne, of course, is famed for once biting the head off a bat, live on stage

The Brewer's Art spun the whole saga into a nice bit of PR though, by asking its customers to rename the beer. Now, 'Ozzy' has become 'Beazly', after long-serving bartender Mark Barcus. 

Get your cans of 'Ozzy' before they become a collector's item, I guess. 

 

 

 

 

Sectors: Beer & cider

ANALYSIS

Hard seltzer drives a new wave of innovation in flavoured alcoholic beverages - NPD round-up

In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same...

BLOG

"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

ANALYSIS

Will Brexit make a winner out of Travel Retail? - TFWA 2016 Preview

As the Travel Retail industry gathers for next week's TFWA World Exhibition amid the luxury yachts and pampered pooches of sunny Cannes, this most global of sales channels has much to ponder....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

just-drinks homepage



Forgot your password?