Blog: Chris MercerOutsider moves in on Remy Cointreau Champagne

Chris Mercer | 1 March 2011

Remy Cointreau's Champagne unit looks set to be shrouded in the secrecy of one of France's richest families.

Remy said last night that it has entered exclusive talks with France's Societe Europeenne de Participations Industrielles (EPI) on the sale of Piper-Heidsieck and Charles Heidsieck, plus the brands' related vineyard assets.

Very little is known about EPI, other than it is run by Christopher Descours, the grandson of its founding family. The Descours were recently named France's 50th richest family by the country's Challenges publication.

The Descours have built themselves in the mould (albeit less grandly) of LVMH, acquiring luxury brands, including J.M. Weston and François Pinet shoes, Bonpoint children's clothes, Alain Figaret shirts and the Château La Verrerie winery.

EPI's name has circuited as a possible buyer for Piper-Heidsieck in the last few weeks, although it was far from the favourite to secure exclusive talks with Remy.

 


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?