Chris Mercer

Outsider moves in on Remy Cointreau Champagne

By: Chris Mercer - 1 March 2011 15:29

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Remy Cointreau's Champagne unit looks set to be shrouded in the secrecy of one of France's richest families.

Remy said last night that it has entered exclusive talks with France's Societe Europeenne de Participations Industrielles (EPI) on the sale of Piper-Heidsieck and Charles Heidsieck, plus the brands' related vineyard assets.

Very little is known about EPI, other than it is run by Christopher Descours, the grandson of its founding family. The Descours were recently named France's 50th richest family by the country's Challenges publication.

The Descours have built themselves in the mould (albeit less grandly) of LVMH, acquiring luxury brands, including J.M. Weston and François Pinet shoes, Bonpoint children's clothes, Alain Figaret shirts and the Château La Verrerie winery.

EPI's name has circuited as a possible buyer for Piper-Heidsieck in the last few weeks, although it was far from the favourite to secure exclusive talks with Remy.

 

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