Blog: Chris MercerOutsider moves in on Remy Cointreau Champagne

Chris Mercer | 1 March 2011

Remy Cointreau's Champagne unit looks set to be shrouded in the secrecy of one of France's richest families.

Remy said last night that it has entered exclusive talks with France's Societe Europeenne de Participations Industrielles (EPI) on the sale of Piper-Heidsieck and Charles Heidsieck, plus the brands' related vineyard assets.

Very little is known about EPI, other than it is run by Christopher Descours, the grandson of its founding family. The Descours were recently named France's 50th richest family by the country's Challenges publication.

The Descours have built themselves in the mould (albeit less grandly) of LVMH, acquiring luxury brands, including J.M. Weston and François Pinet shoes, Bonpoint children's clothes, Alain Figaret shirts and the Château La Verrerie winery.

EPI's name has circuited as a possible buyer for Piper-Heidsieck in the last few weeks, although it was far from the favourite to secure exclusive talks with Remy.



SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?