Blog: Chris MercerOutsider moves in on Remy Cointreau Champagne

Chris Mercer | 1 March 2011

Remy Cointreau's Champagne unit looks set to be shrouded in the secrecy of one of France's richest families.

Remy said last night that it has entered exclusive talks with France's Societe Europeenne de Participations Industrielles (EPI) on the sale of Piper-Heidsieck and Charles Heidsieck, plus the brands' related vineyard assets.

Very little is known about EPI, other than it is run by Christopher Descours, the grandson of its founding family. The Descours were recently named France's 50th richest family by the country's Challenges publication.

The Descours have built themselves in the mould (albeit less grandly) of LVMH, acquiring luxury brands, including J.M. Weston and François Pinet shoes, Bonpoint children's clothes, Alain Figaret shirts and the Château La Verrerie winery.

EPI's name has circuited as a possible buyer for Piper-Heidsieck in the last few weeks, although it was far from the favourite to secure exclusive talks with Remy.

 


BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?