Blog: Oregon's big idea - the wine growler
Andy Morton | 7 January 2013
Oregon's winemakers have enjoyed a decent run in recent times. Figures released by the region's trade body last month showed that volumes and sales rose by 9% in 2011.
But to keep up that momentum, the Oregon Winegrowers Association (OWA) has unveiled a new secret weapon: the wine "growler".
Based on the half-gallon jug-like container traditionally used to transport beer in the US, also known as a growler, the wine version can hold up four-times that, but is still reusable.
The OWA, which prides itself on its innovation, foresees refilling spigots in wine shops, grocery stores, restaurants and bars. It hopes it will save on glass wastage and give the state a marketable idea, while the group is confident it will catch on elsewhere.
The growler is already available from on-site stores at a few Oregon wineries, but the OWA is backing a state bill to extend their use.
If the bill is approved, expect to see Oregon growlers before the end of the summer.
Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....
It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...
Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
- No Home Comfort for TWE as Bids Collapse
- Treasury Wine Estates: Here I Go Again On My Own
- Bacardi Seeks Own History at Bombay Sapphire Home
- Will low-alcohol wines wither on the vine?
- Private-equity bids "over" - TWE head
- Diageo's Johnnie Walker hit by Travel Retail slump
- Carlsberg suspends production at Russian brewery
- Treasury Wine Estates pulls plug on takeover talks
- Anheuser-Busch InBev shuts fourth Russian brewery
- Mallya stays chairman at Diageo's United Spirits