Blog: Andy MortonOregon's big idea - the wine growler

Andy Morton | 7 January 2013

Oregon's winemakers have enjoyed a decent run in recent times. Figures released by the region's trade body last month showed that volumes and sales rose by 9% in 2011. 

But to keep up that momentum, the Oregon Winegrowers Association (OWA) has unveiled a new secret weapon: the wine "growler".

Based on the half-gallon jug-like container traditionally used to transport beer in the US, also known as a growler, the wine version can hold up four-times that, but is still reusable.

The OWA, which prides itself on its innovation, foresees refilling spigots in wine shops, grocery stores, restaurants and bars. It hopes it will save on glass wastage and give the state a marketable idea, while the group is confident it will catch on elsewhere.

The growler is already available from on-site stores at a few Oregon wineries, but the OWA is backing a state bill to extend their use.

If the bill is approved, expect to see Oregon growlers before the end of the summer. 


BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

BLOG

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...

BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

BLOG

The secret to a long life? Three cans of Dr Pepper a day - video

A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...

just-drinks homepage



Forgot your password?