Blog: Online ad spend trumps TV
Olly Wehring | 30 September 2009
For the first time, advertisers are spending more money online than on television in the UK, say the number crunchers.
Online ad spend reached a record GBP1.75bn (US$2.8bn) in the first six months of 2009, a rise of 4.6% year-on-year, according to the Internet Advertising Bureau (IAB), with the aid of PricewaterhouseCoopers.
TV advertising spend, meanwhile, fell 17% to GBP1.6bn in the same period, making it the first time that internet ad spend has overtaken that of television.
Online's share of advertising spend in the UK stood at 23.5% for the first half of 2009, compared to 22% for television.
The interweb's rise to prominence in 2009 has doubtless been aided by a collapse in television advertising rates (you'll note that TV ad spend decline is significantly higher than the rise in online ad spend).
And, the IAB says that total UK advertising spend fell 16.6% in the first six months of this year, as the country battled against recession.
However, this day has surely been coming for some time.
In a nutshell, the internet provides a more targeted, more measurable method of advertising, not to mention the possibilities for interactive campaigns.
For the Full IAB report, click here.
Chris M, deputy ed.
It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....
It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...
After a 2014 it'll want to forget, Treasury Wine Estates has some good news....
The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...
- Has Diageo added Beer to its 'Non-Core' List?
- Focus - Diageo's FY Performance by Region
- Diageo " knew United Spirits would be complicated”
- It's not all bad for Diageo - Analysis
- Diageo Q4 & FY - Preview
- NPD: Tomatin Contrast, Cù Bòcan
- Challenges remain as Diageo posts flat FY sales
- Diageo, Heineken end South Africa, Namibia JV
- Bacardi creates Bacardi rum marketing role
- Tesco pulls small carton-size Ribena, Rubicon, Cap
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global cachaca insights - market data, product innovation and consumer trends research