Blog: Olly WehringOnline ad spend trumps TV

Olly Wehring | 30 September 2009

For the first time, advertisers are spending more money online than on television in the UK, say the number crunchers.

Online ad spend reached a record GBP1.75bn (US$2.8bn) in the first six months of 2009, a rise of 4.6% year-on-year, according to the Internet Advertising Bureau (IAB), with the aid of PricewaterhouseCoopers.

TV advertising spend, meanwhile, fell 17% to GBP1.6bn in the same period, making it the first time that internet ad spend has overtaken that of television.

Online's share of advertising spend in the UK stood at 23.5% for the first half of 2009, compared to 22% for television.

The interweb's rise to prominence in 2009 has doubtless been aided by a collapse in television advertising rates (you'll note that TV ad spend decline is significantly higher than the rise in online ad spend).

And, the IAB says that total UK advertising spend fell 16.6% in the first six months of this year, as the country battled against recession.

However, this day has surely been coming for some time.

In a nutshell, the internet provides a more targeted, more measurable method of advertising, not to mention the possibilities for interactive campaigns.

For the Full IAB report, click here.

Chris M, deputy ed.


BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

BLOG

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...

BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

BLOG

The secret to a long life? Three cans of Dr Pepper a day - video

A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...

just-drinks homepage



Forgot your password?