Blog: Olly WehringOnline ad spend trumps TV

Olly Wehring | 30 September 2009

For the first time, advertisers are spending more money online than on television in the UK, say the number crunchers.

Online ad spend reached a record GBP1.75bn (US$2.8bn) in the first six months of 2009, a rise of 4.6% year-on-year, according to the Internet Advertising Bureau (IAB), with the aid of PricewaterhouseCoopers.

TV advertising spend, meanwhile, fell 17% to GBP1.6bn in the same period, making it the first time that internet ad spend has overtaken that of television.

Online's share of advertising spend in the UK stood at 23.5% for the first half of 2009, compared to 22% for television.

The interweb's rise to prominence in 2009 has doubtless been aided by a collapse in television advertising rates (you'll note that TV ad spend decline is significantly higher than the rise in online ad spend).

And, the IAB says that total UK advertising spend fell 16.6% in the first six months of this year, as the country battled against recession.

However, this day has surely been coming for some time.

In a nutshell, the internet provides a more targeted, more measurable method of advertising, not to mention the possibilities for interactive campaigns.

For the Full IAB report, click here.

Chris M, deputy ed.


BLOG

Indra Nooyi - a bare-footed hippie maybe, but don't call her company Pepsi

I'd imagine the term "hippie" is rarely used in a positive way in business circles. ...

BLOG

The man with the golden lager - is Bond still working for Heineken?

It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...

BLOG

Bowmore a smash hit in royal ship launch

Part of a sainted tradition or a waste of a perfectly good whisky? That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland today (4 ...

BLOG

Baijiu on the BBC - just-drinks speaks

Insomniac radio listeners may have heard me on the BBC World Service this morning, discussing the launch of baijiu in the US....

just-drinks homepage



Forgot your password?