Blog: Olly WehringOnline ad spend trumps TV

Olly Wehring | 30 September 2009

For the first time, advertisers are spending more money online than on television in the UK, say the number crunchers.

Online ad spend reached a record GBP1.75bn (US$2.8bn) in the first six months of 2009, a rise of 4.6% year-on-year, according to the Internet Advertising Bureau (IAB), with the aid of PricewaterhouseCoopers.

TV advertising spend, meanwhile, fell 17% to GBP1.6bn in the same period, making it the first time that internet ad spend has overtaken that of television.

Online's share of advertising spend in the UK stood at 23.5% for the first half of 2009, compared to 22% for television.

The interweb's rise to prominence in 2009 has doubtless been aided by a collapse in television advertising rates (you'll note that TV ad spend decline is significantly higher than the rise in online ad spend).

And, the IAB says that total UK advertising spend fell 16.6% in the first six months of this year, as the country battled against recession.

However, this day has surely been coming for some time.

In a nutshell, the internet provides a more targeted, more measurable method of advertising, not to mention the possibilities for interactive campaigns.

For the Full IAB report, click here.

Chris M, deputy ed.


BLOG

Cannabis and alcohol - a potent mix

It's yet another sign that the legal marijuana business is moving closer to the alcohol industry in the US....

BLOG

Measuring up fake wine

Collecting wine is big business – and so is faking it. So, how do you tell your Chateau Lafite from your Chateau La Counterfeit?...

BLOG

Are you going to London Wine Week?

Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...

BLOG

All aboard the Aperol bus

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....

just-drinks homepage



Forgot your password?