Blog: Andy MortonOne small step for a can - Pokari Sweat heads to the moon

Andy Morton | 16 May 2014

Japanese beverage firm Otsuka Pharmaceutical is claiming a world-first with plans to send a can of its Pokari Sweat to the moon. 

According to a press release, the company will piggyback the specially-reinforced can on the first private moon landing project, due to blast off from Florida in May next year. But there are no plans for a return flight - Otsuka says it wants to inspire youngsters to become astronauts so they can fly to the moon and drink the Pokari Sweat themselves.

Unless the Martians beat them to it, of course.

But while Pokari Sweat may be the first beverage on the moon, it won't be the first in space. Check out my previous blog for other zero-gravity adventures for the industry. 

Sectors: Soft drinks

BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

NEWS

Britvic's Drench sparkling variants - Product Launch

Following the re-launch of its Drench brand earlier this year, Britvic has added two sparkling variants in an effort to attract adult consumers. ...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?