Blog: Andy MortonOne small step for a can - Pokari Sweat heads to the moon

Andy Morton | 16 May 2014

Japanese beverage firm Otsuka Pharmaceutical is claiming a world-first with plans to send a can of its Pokari Sweat to the moon. 

According to a press release, the company will piggyback the specially-reinforced can on the first private moon landing project, due to blast off from Florida in May next year. But there are no plans for a return flight - Otsuka says it wants to inspire youngsters to become astronauts so they can fly to the moon and drink the Pokari Sweat themselves.

Unless the Martians beat them to it, of course.

But while Pokari Sweat may be the first beverage on the moon, it won't be the first in space. Check out my previous blog for other zero-gravity adventures for the industry. 

Sectors: Soft drinks


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