Blog: Andy MortonOne small step for a can - Pokari Sweat heads to the moon

Andy Morton | 16 May 2014

Japanese beverage firm Otsuka Pharmaceutical is claiming a world-first with plans to send a can of its Pokari Sweat to the moon. 

According to a press release, the company will piggyback the specially-reinforced can on the first private moon landing project, due to blast off from Florida in May next year. But there are no plans for a return flight - Otsuka says it wants to inspire youngsters to become astronauts so they can fly to the moon and drink the Pokari Sweat themselves.

Unless the Martians beat them to it, of course.

But while Pokari Sweat may be the first beverage on the moon, it won't be the first in space. Check out my previous blog for other zero-gravity adventures for the industry. 

Sectors: Soft drinks

ANALYSIS

Research in Focus - Family Branding: Establishing Beverage Verticals for Parents and Children

Consumer concerns over calorie and sugar content have undoubtedly been a major contributor to shifting consumer beverage choices, particularly in developed markets like the US, UK, and France....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....

BLOG

World Cup heist is small beer

Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...

just-drinks homepage



Forgot your password?