Blog: One for the road? Or two? Three? Four?
Chris Brook-Carter | 2 September 2004
So, have you had enough? How much is too much? And would you be able to drive home?
A recent survey of 2,157 drivers in the UK for insurance company Churchill found that over 90% of motorists do not know the legal driving limits.
And with UK pubs increasingly serving wine in large 250-millilitre glasses, rather than standard 175-millilitre measures, and promotional offers often meaning spirits come in 35-millilitre measures rather than the traditional 25 millilitres, it would appear that confusion abounds on the roads of the UK.
Only one in five wine drinkers knew a standard glass of wine is 175 millilitres (two units of alcohol), and one in 10 spirits drinkers knew a standard measure is 25 millilitres (one unit).
The survey also found that 93% of female drivers, compared with 88% of male drivers, did not know the legal limit for alcohol consumption (the limit is 80mg of alcohol per 100 millilitres of blood). Some people can reach the limit after two units whereas for others it can be double that amount.
Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...
Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....
Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...
Heineken is betting big on the long-term opportunity around soccer in the US. ...
- Interview - Beam Suntory's EMEA president
- Beckham, Diageo and the Allure of the VIP Pop-Up
- What do A-B InBev results mean for SABMiller deal?
- Interview - William Grant & Sons
- Interview - Beam Suntory's EMEA head - part II
- Diageo, Beckham launch VIP pop-up for Haig Club
- Pinnacle Vodka, Skinnygirl roll out on ice
- Diageo completes Don Julio, Bushmills swap deal
- Diageo reveals US$400m Tequila investment
- Beam Suntory strikes new Baltics tie-up
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Spirits and RTDs, 2014 and the future
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research