Blog: One for the road? Or two? Three? Four?
Chris Brook-Carter | 2 September 2004
So, have you had enough? How much is too much? And would you be able to drive home?
A recent survey of 2,157 drivers in the UK for insurance company Churchill found that over 90% of motorists do not know the legal driving limits.
And with UK pubs increasingly serving wine in large 250-millilitre glasses, rather than standard 175-millilitre measures, and promotional offers often meaning spirits come in 35-millilitre measures rather than the traditional 25 millilitres, it would appear that confusion abounds on the roads of the UK.
Only one in five wine drinkers knew a standard glass of wine is 175 millilitres (two units of alcohol), and one in 10 spirits drinkers knew a standard measure is 25 millilitres (one unit).
The survey also found that 93% of female drivers, compared with 88% of male drivers, did not know the legal limit for alcohol consumption (the limit is 80mg of alcohol per 100 millilitres of blood). Some people can reach the limit after two units whereas for others it can be double that amount.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Are we about to see a no-alcohol Heineken?
- American whiskey does a vodka - Analysis
- A-B InBev's Global Presence - just The Facts
- Concha y Toro's H1 performance - Focus
- Battle continues for Pernod Ricard in US and China
- Craft more about stories than M&A for Diageo
- Diageo readies "not quite as sincere" Scotch
- The Glenlivet leapfrogs Glenfiddich
- Heineken integrates cider and beer
- “New normal” sees Pernod target premium in China
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Vodka Market 2015-2019