Blog: One for the road? Or two? Three? Four?
Chris Brook-Carter | 2 September 2004
So, have you had enough? How much is too much? And would you be able to drive home?
A recent survey of 2,157 drivers in the UK for insurance company Churchill found that over 90% of motorists do not know the legal driving limits.
And with UK pubs increasingly serving wine in large 250-millilitre glasses, rather than standard 175-millilitre measures, and promotional offers often meaning spirits come in 35-millilitre measures rather than the traditional 25 millilitres, it would appear that confusion abounds on the roads of the UK.
Only one in five wine drinkers knew a standard glass of wine is 175 millilitres (two units of alcohol), and one in 10 spirits drinkers knew a standard measure is 25 millilitres (one unit).
The survey also found that 93% of female drivers, compared with 88% of male drivers, did not know the legal limit for alcohol consumption (the limit is 80mg of alcohol per 100 millilitres of blood). Some people can reach the limit after two units whereas for others it can be double that amount.
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
Advertising can be a strange beast. ...
- Comment - The Appeal and Perils of Craft
- Review of the Year 2014 - Part IV: Spirits
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Sustainability in Wine - Part I
- Time is Right for Refresco Gerber Exit
- Belvédère to sell assets, streamline portfolio
- Belvedere vodka tie-up over new James Bond film
- Diageo ups focus on China with Mortlach roll-out
- Diageo rolls out Beckham's Haig Club to US
- Brown-Forman eyeing Scotch, Irish whisk(e)y entry?
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018
- Global market review of non-Scotch whiskies – forecasts to 2018