Blog: On the floor at LIWF
Chris Mercer | 17 May 2011
The London International Wine Fair (LIWF) is in full swing today (17 May) and we've been combing the floor to bring you all the latest.
The UK may no longer be considered the most important wine market, but an awful lot of people still want to sell here - that's the message from the grassroots of the trade here at LIWF.
One piece of interest that caught my eye this morning is the growth in Brazilian wine exports. Wines of Brazil are here for the first time, just as the UK has pipped the US and the largest market for Brazilian wines.
I'm off to see Wines of Brazil on Thursday, so no doubt we can put more meat on the bones after that. But, the figures look impressive. The country is looking to almost double exports of premium bottled wine in 2011.
Could we be looking at a new rival for Chile and Argentina?
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
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