Blog: Chris Brook-CarterOktoberfest - 200 years old and still going strong

Chris Brook-Carter | 20 September 2010

It is the 200th anniversary of Oktoberfest this year, one of the great events in the drinks calendar that takes place every year, largely in, well...September.

The first Oktoberfest was held in the year 1810 in honour of the Bavarian Crown Prince Ludwig's marriage to Princess Therese von Sachsen-Hildburghausen. The festivities began on 12 October, 1810 and ended on 17 October with a horse race. In the following years, the celebrations were repeated and, later, the festival was prolonged and moved forward into September.

The reason, organisers say, was for the better weather conditions in September. However, the last Oktoberfest weekend remains in October.

If you have never been you really should. It remains a wonderful celebration of Bavarian culture, food and, of course, drink. The world's largest fair, it attracts over 6m people each year, who consume close to 7m litres of beer and nearly 150,000 pairs of pork sausages. The result of this is that some 878 metres of urinals are in constant use and lost property points are kept more than busy with 4,000 items passing through their doors including, 260 pairs of glasses, 200 mobile phones, wedding rings, and even crutches, according to the festival's entry on wikipedia.

For those of you who can't make it this year, here are a collection of images from the festivities so far.


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?