Blog: Oktoberfest - 200 years old and still going strong
Chris Brook-Carter | 20 September 2010
It is the 200th anniversary of Oktoberfest this year, one of the great events in the drinks calendar that takes place every year, largely in, well...September.
The first Oktoberfest was held in the year 1810 in honour of the Bavarian Crown Prince Ludwig's marriage to Princess Therese von Sachsen-Hildburghausen. The festivities began on 12 October, 1810 and ended on 17 October with a horse race. In the following years, the celebrations were repeated and, later, the festival was prolonged and moved forward into September.
The reason, organisers say, was for the better weather conditions in September. However, the last Oktoberfest weekend remains in October.
If you have never been you really should. It remains a wonderful celebration of Bavarian culture, food and, of course, drink. The world's largest fair, it attracts over 6m people each year, who consume close to 7m litres of beer and nearly 150,000 pairs of pork sausages. The result of this is that some 878 metres of urinals are in constant use and lost property points are kept more than busy with 4,000 items passing through their doors including, 260 pairs of glasses, 200 mobile phones, wedding rings, and even crutches, according to the festival's entry on wikipedia.
For those of you who can't make it this year, here are a collection of images from the festivities so far.
Would the thought of working in a morgue stop you from drink driving? ...
You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...
The drinks industry could do more to benefit from new technology. ...
The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....
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