Blog: Oktoberfest - 200 years old and still going strong
Chris Brook-Carter | 20 September 2010
It is the 200th anniversary of Oktoberfest this year, one of the great events in the drinks calendar that takes place every year, largely in, well...September.
The first Oktoberfest was held in the year 1810 in honour of the Bavarian Crown Prince Ludwig's marriage to Princess Therese von Sachsen-Hildburghausen. The festivities began on 12 October, 1810 and ended on 17 October with a horse race. In the following years, the celebrations were repeated and, later, the festival was prolonged and moved forward into September.
The reason, organisers say, was for the better weather conditions in September. However, the last Oktoberfest weekend remains in October.
If you have never been you really should. It remains a wonderful celebration of Bavarian culture, food and, of course, drink. The world's largest fair, it attracts over 6m people each year, who consume close to 7m litres of beer and nearly 150,000 pairs of pork sausages. The result of this is that some 878 metres of urinals are in constant use and lost property points are kept more than busy with 4,000 items passing through their doors including, 260 pairs of glasses, 200 mobile phones, wedding rings, and even crutches, according to the festival's entry on wikipedia.
For those of you who can't make it this year, here are a collection of images from the festivities so far.
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Brown-Forman's H1 performance by region, brand
- Absolut and Smirnoff's conflicting Millennial view
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Coca-Cola CEO Muhtar Kent set to stand down
- Absolut not "sufficiently focussed" on Millennials
- Brown-Forman's barrel sales take Scotch hit
- Luxury Alcoholic Drinks: The Spirit of Premiumisation
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends