Blog: Oktoberfest - 200 years old and still going strong
Chris Brook-Carter | 20 September 2010
It is the 200th anniversary of Oktoberfest this year, one of the great events in the drinks calendar that takes place every year, largely in, well...September.
The first Oktoberfest was held in the year 1810 in honour of the Bavarian Crown Prince Ludwig's marriage to Princess Therese von Sachsen-Hildburghausen. The festivities began on 12 October, 1810 and ended on 17 October with a horse race. In the following years, the celebrations were repeated and, later, the festival was prolonged and moved forward into September.
The reason, organisers say, was for the better weather conditions in September. However, the last Oktoberfest weekend remains in October.
If you have never been you really should. It remains a wonderful celebration of Bavarian culture, food and, of course, drink. The world's largest fair, it attracts over 6m people each year, who consume close to 7m litres of beer and nearly 150,000 pairs of pork sausages. The result of this is that some 878 metres of urinals are in constant use and lost property points are kept more than busy with 4,000 items passing through their doors including, 260 pairs of glasses, 200 mobile phones, wedding rings, and even crutches, according to the festival's entry on wikipedia.
For those of you who can't make it this year, here are a collection of images from the festivities so far.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- Comment - Diageo's Distill Ventures: One Year On
- The End of the Road for International Beer Brands?
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Pernod bemoans tough FY as sales, profits drop
- Diageo takes Haig Club to Singapore airport