Blog: Obese? Don't blame your television
Olly Wehring | 22 February 2007
The drinks and food industries should not want for any more proof that they will be targeted by legislators on an increasing scale in the UK as the authorities seek solutions to unhealthy consumption habits.
Ofcom, the UK’s broadcasting regulator, is standing by its proposal to ban junk food ads during TV shows watched by under-16s, following the end of a consultation period of its plans.
Health campaigners had wanted a ban on junk food ads up to the 9pm watershed, but we have at least been spared those draconian measures. However, one has to wonder whether we are fooling ourselves if we think that extending the ban on advertising to teenagers will have any impact on child obesity levels. I hope I remember correctly when I believe that, by 15, I was old enough to make informed decisions on my soft drinks choices without the aid of a nanny state.
I am all for tackling the problem of obesity and there is no doubt that the role of advertising needs to be scrutinised. However, what concerns me is that advertising, whether it be of colas or Cuba Libres is being used in the UK as an easy scapegoat for the complex issues of obesity and alcohol harm.
Ofcom itself has noted TV advertising has a modest, direct effect on children’s food choices and is only one among many influences. This ban on advertising does nothing to address the root social causes of our increasingly unhealthy population.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo merges US, Canada spirits units
- Luxury and e-commerce a "natural fit" - Diageo
- "We're not complacent about Brexit" - Diageo
- Diageo Australia's commercial head to step down
- William Grant upgrades Glenfiddich Cask Collection
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends