Blog: Chris Brook-CarterO2 be in England

Chris Brook-Carter | 11 March 2004

In the cutthroat world of advertising, where everything has a price, the opportunity to get your name under public noses for as cheaply as possible is never to be sniffed at.

Vodka O2, the world’s first sparkling vodka, launches in the UK later this month, with a logo startlingly similar to the mobile ‘phone company of the same name. The fact that O2 mobile sponsor the World Cup winning England rugby squad must have Vodka O2 MD Philip Maitland rubbing his hands with glee. Shortly after he registered the trademark, a friend commented on his impressive advertising. Maitland’s answer: “What advertising?”

The fact that Vodka O2 is sparkling, and the O2 mobile logo also has bubbles, surely warrants a celebratory shot.


BLOG

Carlsberg - Right. Stop that: It's silly

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....

BLOG

No, I don't wish to see what you're about to drink, thanks

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...

BLOG

Fridges see cool returns for Treasury Wine Estates

After a 2014 it'll want to forget, Treasury Wine Estates has some good news....

BLOG

Making gin in the shed

The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...

just-drinks homepage



Forgot your password?