Blog: Nutrition whiplash? Give me a break
Olly Wehring | 2 November 2007
Nutrition whiplash. That, according to the American Meat Institute, is the sensation consumers will feel when they hear that what they eat can help determine whether or not they get cancer.
A report, from the World Cancer Research Fund, has provoked a fierce response from some in the food industry with suggestions that consumers should cut down on red meat being dismissed as “extreme” and “alarmist”.
Sugary soft drinks and alcohol have been targeted in the report too. And, the drinks industry should take note that this aggressive reaction is far from the best way to engage in this debate.
That said, the media attention given to this report around the world should set alarm bells ringing among all the food and drinks industry. Instead of dismissing this study, as an industry we should take it seriously and watch its impact on consumer behaviour with care.
Consumers are far from suffering “nutrition whiplash”. Consumers are taking more and more care over their health and, as we’re told continuously by the food and drinks companies, “health and wellbeing” is one of the top factors in food and beverage purchasing decisions right now.
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- Chile's winemakers caught out by Brexit "disease"
- What's coming up in beer in 2017? - Comment
- Interview - Pernod Ricard's luxury director
- The just-drinks Analyst - 2017 forecasts
- What's coming up in wine in 2017? - Comment
- Suntory sends staff to fat camp - report
- Diageo Australia names new commercial head
- Pernod Ricard's Absolut Lime - NPD
- Former Stoli Group CEO joins Perfect Vodka owner
- US craft beer growth slows again - IRI figures
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits