Blog: Nutrition whiplash? Give me a break
Olly Wehring | 2 November 2007
Nutrition whiplash. That, according to the American Meat Institute, is the sensation consumers will feel when they hear that what they eat can help determine whether or not they get cancer.
A report, from the World Cancer Research Fund, has provoked a fierce response from some in the food industry with suggestions that consumers should cut down on red meat being dismissed as “extreme” and “alarmist”.
Sugary soft drinks and alcohol have been targeted in the report too. And, the drinks industry should take note that this aggressive reaction is far from the best way to engage in this debate.
That said, the media attention given to this report around the world should set alarm bells ringing among all the food and drinks industry. Instead of dismissing this study, as an industry we should take it seriously and watch its impact on consumer behaviour with care.
Consumers are far from suffering “nutrition whiplash”. Consumers are taking more and more care over their health and, as we’re told continuously by the food and drinks companies, “health and wellbeing” is one of the top factors in food and beverage purchasing decisions right now.
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
- How the can has a part to play in beer's future
- The Future of Cocktails - Consumer Trends
- Will Brexit make a winner out of Travel Retail?
- Coke Life - Coca-Cola's niche soda - Comment
- What do US wholesalers think of spirits trends?
- Diageo Australia's commercial head to step down
- Diageo reveals revival plan for former factory
- US hits AB InBev with US$6bn fine over India sales
- William Grant sees 2015 sales, profits lift
- Stoli Group CEO Rob Cullins to step down
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends