Blog: North Korea reveals secret weapon - mushrooms
Andy Morton | 30 May 2014
But I'm sure none of them expected to find the latest trend in North Korea, where news today (30 May) broke of a mushroom-based sports drink. The Korean Central News Agency today (30 May) claimed the functional drink, developed by scientists in the secretive communist nation, helps athletes bounce back after exercise - or as the always idiosyncratic KCNA puts it, “recover from their fatigues”.
North Korea's sports people will likely welcome the news - at the 2010 World Cup the national team went home in disgrace after losing all three group games, including an embarrassing 7-0 loss to Portugal that was carried live on North Korean TV.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Allegro: The shape of things to come at Pernod?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Pernod Ricard set for CMO switch
- Scotch whisky leaders sign pro-UK letter
- Bacardi announces CFO switch