Blog: North Korea reveals secret weapon - mushrooms
Andy Morton | 30 May 2014
But I'm sure none of them expected to find the latest trend in North Korea, where news today (30 May) broke of a mushroom-based sports drink. The Korean Central News Agency today (30 May) claimed the functional drink, developed by scientists in the secretive communist nation, helps athletes bounce back after exercise - or as the always idiosyncratic KCNA puts it, “recover from their fatigues”.
North Korea's sports people will likely welcome the news - at the 2010 World Cup the national team went home in disgrace after losing all three group games, including an embarrassing 7-0 loss to Portugal that was carried live on North Korean TV.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
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