Blog: No plants were harmed to make this Banrock Station billboard
Chris Mercer | 19 August 2011
Banrock Station's 'growing' billboard
Upside down plants are becoming trendy. They must be, because two cafes I know in the trendiest of trendy corners of London - Shoreditch - have installed them on their ceiling. It's probably ironic in some way; most things in Shoreditch are. How does this relate to Banrock Station wine?
Well, last night a few of us curious hacks trekked to London's Westfield shopping centre to see Accolade Wines' 'growing' billboard for Banrock Station. Around 800 native British plants have been planted sideways on a giant billboard to create an advert for the wine brand.
It took five hours longer than anticipated to do it, but Accolade thinks the benefits will be worth it. Around 1m people are expected to pass the billboard over the next two weeks, according to the company's research.
When Accolade's creative types thought this up, they probably imagined a backdrop of clear blue skies, whirling swallows and hazy sunshine. Unfortunately, the British summer served up a deluge of heavy showers as we admired the billboard last night. At least it'll be good for the plants, which, by the way, shoppers can water for themselves using a cunning button situated below the billboard itself.
The whole idea is part of Accolade's plan to emphasise Banrock Station's environmental credentials (part of the Banrock Station vineyard property in Australia is certified wetlands). Accolade has signed media partnerships for the brand with the Guardian newspaper and Channel 4 online, as well as donated GBP30,000 (US$49,500) to Natural England. When the billboard is taken down at the end of August, the plants will be given to local communities.
Us journalists are playing our part, too. After a few minutes of admiring the billboard artwork, we slunk back into the Meat & Wine Co bar to boost Banrock's volume sales. Cheers.
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- What's coming up in beer in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- What's coming up in spirits in 2017? - Comment
- Interview - Pernod Ricard's luxury director
- The just-drinks Analyst - 2017 forecasts
- Suntory sends staff to fat camp - report
- A-B InBev acquires Spain's Cervezas La Virgen
- Diageo closes spirits e-commerce portal in UK
- Home entertaining offers drinks opp's - Diageo
- Former Stoli Group CEO joins Perfect Vodka owner
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Opportunities in Craft Spirits