Blog: No plants were harmed to make this Banrock Station billboard
Chris Mercer | 19 August 2011
Banrock Station's 'growing' billboard
Upside down plants are becoming trendy. They must be, because two cafes I know in the trendiest of trendy corners of London - Shoreditch - have installed them on their ceiling. It's probably ironic in some way; most things in Shoreditch are. How does this relate to Banrock Station wine?
Well, last night a few of us curious hacks trekked to London's Westfield shopping centre to see Accolade Wines' 'growing' billboard for Banrock Station. Around 800 native British plants have been planted sideways on a giant billboard to create an advert for the wine brand.
It took five hours longer than anticipated to do it, but Accolade thinks the benefits will be worth it. Around 1m people are expected to pass the billboard over the next two weeks, according to the company's research.
When Accolade's creative types thought this up, they probably imagined a backdrop of clear blue skies, whirling swallows and hazy sunshine. Unfortunately, the British summer served up a deluge of heavy showers as we admired the billboard last night. At least it'll be good for the plants, which, by the way, shoppers can water for themselves using a cunning button situated below the billboard itself.
The whole idea is part of Accolade's plan to emphasise Banrock Station's environmental credentials (part of the Banrock Station vineyard property in Australia is certified wetlands). Accolade has signed media partnerships for the brand with the Guardian newspaper and Channel 4 online, as well as donated GBP30,000 (US$49,500) to Natural England. When the billboard is taken down at the end of August, the plants will be given to local communities.
Us journalists are playing our part, too. After a few minutes of admiring the billboard artwork, we slunk back into the Meat & Wine Co bar to boost Banrock's volume sales. Cheers.
The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
- Review of the Year 2014 - Part IV: Spirits
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- just Five Years Ago - Belvedere Group's Bumpy Ride
- Review of the Year 2014 - Part V: Wine
- just the Ten - Editor's Viewpoints of 2014
- Belvédère to sell assets, streamline portfolio
- Campari to bag EUR19m with "non-core" assets sale
- Pernod agrees Caribe Cooler sale to Grupo Bepensa
- Pernod wins consent for Glenlivet upgrade
- Thailand pulls back from New Year alcohol ban
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global market review of non-Scotch whiskies – forecasts to 2018
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- just-drinks on-trend: Craft beer - fortunes and future