Blog: Chris Mercer'No frills' Carlos Brito

Chris Mercer | 28 June 2010

Carlos Brito has revealed his taste for personal restraint in a rare interview.

Carlos Brito must be one of the least interviewed CEOs among the drinks industry's big hitters, so it was with intrigue that we read his comments to the Wall Street Journal at the weekend.

Brito was keen to portray his "no frills" lifestyle in the piece, which may seem strange for the head of a company that recently completed the most expensive takeover in brewing industry history.

Still, the 50-year-old Brazilian said that he does not do five-star hotels when travelling with his family - a neat nod to austerity in these austere times.

While the brief interview made interesting reading, all involved should be picked up on the poorly choreographed penultimate question, which focused on Brito's drinking habits.

What does Carlos Brito drink out of office hours? Come on, you don't need me to provide the answer, do you?


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