Blog: Chris Mercer'No frills' Carlos Brito

Chris Mercer | 28 June 2010

Carlos Brito has revealed his taste for personal restraint in a rare interview.

Carlos Brito must be one of the least interviewed CEOs among the drinks industry's big hitters, so it was with intrigue that we read his comments to the Wall Street Journal at the weekend.

Brito was keen to portray his "no frills" lifestyle in the piece, which may seem strange for the head of a company that recently completed the most expensive takeover in brewing industry history.

Still, the 50-year-old Brazilian said that he does not do five-star hotels when travelling with his family - a neat nod to austerity in these austere times.

While the brief interview made interesting reading, all involved should be picked up on the poorly choreographed penultimate question, which focused on Brito's drinking habits.

What does Carlos Brito drink out of office hours? Come on, you don't need me to provide the answer, do you?


BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?