Blog: No football does not a football-free just-drinks blog make
Olly Wehring | 28 June 2006
It’s the first day for over two weeks that we’re World Cup football-free, but not here at just-football, I mean, just-drinks.
The following announcements should help to calm withdrawal symptoms.
Germans are making a killing from football fans with a taste for beer - but no idea about the country’s deposit laws. Thousands of savvy Germans are collecting discarded glass and plastic bottles and aluminium cans and turning them into a healthy profit.
“Just today, I’ve made EUR80 (US$101),” Joseph Werwa, 72, told Associated Press this week as England and Sweden fans toasted their teams’ draw. “It is, simply, easy money.” Empty cans earn EUR0.15, while glass bottles are worth EUR0.08 to whoever returns them.
Meanwhile, those England fans among you who have found your national team’s performance as dull as I have, may like to see the matches repeated, courtesy of The Juice Doctor, by fruit. The grape’s injury two minutes into the game against Sweden, as well as the tall man up front (a banana, naturally) is pretty priceless.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1