Blog: Olly WehringNo comment - but do actions speak louder than words?

Olly Wehring | 27 July 2006

Regular just-drinks readers will have noticed us getting quite excited this week as speculation linking Pernod Ricard with a Tequila company refuses to go away.

The French giant is widely thought to be in the running - along with Bacardi and Brown-Forman - to buy Tequila Herradura in Mexico. Naturally - and rather tediously - all three companies, when contacted by just-drinks this week, have refused to comment on the rumours. Pernod’s spokesman said on Tuesday: “If it were true, we would not comment, if it were not true, we still would not comment.”

So, I’d been looking forward to today’s (27 July) Pernod press conference in London, which looked at the company’s full-year results - a bit of a dig, a little root around. And what did I get? This from managing director Pierre Pringuet: “Never deny, never confirm.” So, apologies, dear reader, but I tried my best.

I will let you in on one little nugget I picked up on, though.

Monsieur Pringuet, like the rest of France, is off on his summer holidays this coming weekend. And where is he going?

That’s right - Mexico.


BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

BLOG

Boston Beer Co "just plain ugly" for TV money man

Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors....

just-drinks homepage



Forgot your password?