Blog: Olly WehringNo comment - but do actions speak louder than words?

Olly Wehring | 27 July 2006

Regular just-drinks readers will have noticed us getting quite excited this week as speculation linking Pernod Ricard with a Tequila company refuses to go away.

The French giant is widely thought to be in the running - along with Bacardi and Brown-Forman - to buy Tequila Herradura in Mexico. Naturally - and rather tediously - all three companies, when contacted by just-drinks this week, have refused to comment on the rumours. Pernod’s spokesman said on Tuesday: “If it were true, we would not comment, if it were not true, we still would not comment.”

So, I’d been looking forward to today’s (27 July) Pernod press conference in London, which looked at the company’s full-year results - a bit of a dig, a little root around. And what did I get? This from managing director Pierre Pringuet: “Never deny, never confirm.” So, apologies, dear reader, but I tried my best.

I will let you in on one little nugget I picked up on, though.

Monsieur Pringuet, like the rest of France, is off on his summer holidays this coming weekend. And where is he going?

That’s right - Mexico.


BLOG

Indra Nooyi - a bare-footed hippie maybe, but don't call her company Pepsi

I'd imagine the term "hippie" is rarely used in a positive way in business circles. ...

BLOG

Westons competition lands Peter the story of his life

Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”....

BLOG

The man with the golden lager - is Bond still working for Heineken?

It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...

BLOG

Bowmore a smash hit in royal ship launch

Part of a sainted tradition or a waste of a perfectly good whisky? That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland today (4 ...

just-drinks homepage



Forgot your password?