Blog: New year, new challenges
Chris Brook-Carter | 16 December 2003
As much of the rest of the business world gets ready to wind down for the Christmas break, the drinks industry is working overtime in what is always its most important period of the year. Just-drinks has spoken to at least three major spirits companies who are sending their executives out to stack shelves on the shop floors to check that every point-of-sale detail is absolutely right, before the annual trade battle gets under way.
The financial significance of the Christmas weeks this year, though, is heightened by the poor start to 2003, when SARS, war and a drab economic outlook looked likely to combine to create the drinks industry’s very own Annus Horribilis.
Half a year on, and that drab outlook appears to be clearing to include the odd ray of sunshine – indeed, it was several rays over the European summer that gave much of the industry its well-needed fillip. As one senior drinks executive told just-drinks last week: “By March/April I was ready to slit my wrists, but things have come round. It’s remarkable just how resilient the drinks industry actually is.”
Next week, we intend to publish the December management briefing - a full review of the major stories of the year, analysis of the events and, having talked to a number of analysts around the world, our predictions for next year across the soft drink and alcohol industries.
Certainly both soft drink and alcohol producers are entering 2004 with the cautious optimism that a corner has been turned. However, if economic uncertainty is behind us, the New Year may herald an unprecedented period of legislative uncertainty as governments and health lobbies target drinks companies.
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
The Coca-Cola Co's Keurig Cold machine won't be out until next year. But co-developer Keurig Green Mountain has given us a taste with the unveiling this weekend of another at-home beverage platform, t...
It's a bank holiday here in the UK on Monday (25 August). just-drinks' team will be taking a well-earned lie down. ...
Poland is hardly noted for its cider consumption, but all this could be about to change. ...
- just The Preview - Pernod Ricard's Q4 & FY
- CCA - Coca-Cola's Canary in the Mine
- Comment - Hybrid Spirits: Innovation or Laziness?
- Comment - Another One Bites Bacardi's Dust
- Brown-Forman's Q1 Performance by Region, Brand
- Mast-Jägermeister targets UK off-trade boost
- SABMiller exec to become CFO at Beam Suntory
- Brown-Forman unveils Jack Daniel's UK push
- Champagne will not regain lost ground until 2018
- Bacardi announces CFO switch