Blog: New Coke - the movie
Andy Morton | 11 May 2015
Hot on the heels of Kidnapping Mr Heineken comes news of another explosive episode in beverage history set for the Hollywood treatment.
Last week, Deadline Hollywood reported that writers are to turn the New Coke débâcle into a script, with hopes of getting it up on the big screen. The script will be based on Thomas Oliver's book, The Real Coke, The Real Story, which charts the magnificent failure of The Coca-Cola Co's New Coke launch in the 1980s and its genesis out of the success of PepsiCo's Pepsi Challenge.
There's no word yet on who will play the lead characters (Kidnapping Mr Heineken, which details the abduction of Freddy Heineken, has Anthony Hopkins in the titular role), but the film will reportedly make the most of the 1980s period.
Expect giant shoulder pads and mobile phones the size of house bricks, then.
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