Blog: My brain is faulty
Olly Wehring | 1 August 2011
Do you like a drink at the end of your day? As most of you will know, due in no small part to my recent bleating, our five-month-old son is providing quite a bit of adventure for us. Consequently, Mrs just-drinks and I find the first gin & tonic after the boy's bedtime barely touches the sides.
It would transpire, then, that I may have faulty brain-reasoning.
A survey from UK responsible drinking body Drinkaware today suggests that people drink more to make themselves feel happier and less stressed. Of the people Drinkaware has interviewed, and I don't know how many, two thirds of women and half of men said that stress makes them reach for the bottle.
Only two thirds? Only one half?
Not only that, but [gasp] some people have more than one drink at home in the evening.
But, if you're of similar ilk, at least you can blame it on your dysfunctional brain. Psychologist Donna Dawson said: "We may know that the second or third glass of alcohol is not really needed or even desired, but the brain has already rationalised that if one glass felt good, then more will feel even better.
"What we need to do is recognise this is faulty brain-reasoning at work."
Works for me. And Mrs j-d.
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....
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