Blog: My brain is faulty
Olly Wehring | 1 August 2011
Do you like a drink at the end of your day? As most of you will know, due in no small part to my recent bleating, our five-month-old son is providing quite a bit of adventure for us. Consequently, Mrs just-drinks and I find the first gin & tonic after the boy's bedtime barely touches the sides.
It would transpire, then, that I may have faulty brain-reasoning.
A survey from UK responsible drinking body Drinkaware today suggests that people drink more to make themselves feel happier and less stressed. Of the people Drinkaware has interviewed, and I don't know how many, two thirds of women and half of men said that stress makes them reach for the bottle.
Only two thirds? Only one half?
Not only that, but [gasp] some people have more than one drink at home in the evening.
But, if you're of similar ilk, at least you can blame it on your dysfunctional brain. Psychologist Donna Dawson said: "We may know that the second or third glass of alcohol is not really needed or even desired, but the brain has already rationalised that if one glass felt good, then more will feel even better.
"What we need to do is recognise this is faulty brain-reasoning at work."
Works for me. And Mrs j-d.
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
- How the can has a part to play in beer's future
- What do US wholesalers think of spirits trends?
- Experienced hands hold firm at CCEP - Analysis
- It isn't just men who like beer - Comment
- Why sports drinks fail to ride the Olympic wave
- Diageo Australia's commercial head to step down
- Stoli Group CEO Rob Cullins to step down
- William Grant sees 2015 sales, profits lift
- Diageo reveals revival plan for former factory
- Jose Cuervo applies to go public
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends