Blog: Olly WehringMy brain is faulty

Olly Wehring | 1 August 2011

Do you like a drink at the end of your day? As most of you will know, due in no small part to my recent bleating, our five-month-old son is providing quite a bit of adventure for us. Consequently, Mrs just-drinks and I find the first gin & tonic after the boy's bedtime barely touches the sides.

It would transpire, then, that I may have faulty brain-reasoning.

A survey from UK responsible drinking body Drinkaware today suggests that people drink more to make themselves feel happier and less stressed. Of the people Drinkaware has interviewed, and I don't know how many, two thirds of women and half of men said that stress makes them reach for the bottle.

Only two thirds? Only one half?

Not only that, but [gasp] some people have more than one drink at home in the evening.

But, if you're of similar ilk, at least you can blame it on your dysfunctional brain. Psychologist Donna Dawson said: "We may know that the second or third glass of alcohol is not really needed or even desired, but the brain has already rationalised that if one glass felt good, then more will feel even better.

"What we need to do is recognise this is faulty brain-reasoning at work."

Works for me. And Mrs j-d.


BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?