Blog: Murray - made in Scotland from girders
James Wilmore | 12 September 2012
Irn-Bru makers AG Barr enjoyed some great free PR after Andy Murray's epic win at the US Open this week.
The mighty Scotsman was snapped drinking a bottle of Scotland's most famous soft drink following his five-set defeat of Novak Djokovic. And the Daily Record even reported he turned down other drinks later, in favour of more Irn-Bru.
Murray is famously proud of his homeland, so it's perhaps no surprise he used the opportunity to promote one its most recognisable brands.
I wonder whether execs at Barr's potential future partners, Britvic, enjoyed a wry smile at the coverage too?
(Incidentally, Britvic used to sponsor Murray through its Robinsons brand.)
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- Analysis - SABMiller's Australian issues continue
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- Diageo silent over Shuijingfang writedown report
- Britvic promotes GB marketing head to global post
- Molson Coors CEO to retire
- Sales, profits fall at Moet Hennessy in H1
- Diageo's Captain Morgan Facebook ad banned