Blog: James WilmoreMurray - made in Scotland from girders

James Wilmore | 12 September 2012

Irn-Bru makers AG Barr enjoyed some great free PR after Andy Murray's epic win at the US Open this week. 

The mighty Scotsman was snapped drinking a bottle of Scotland's most famous soft drink following his five-set defeat of Novak Djokovic. And the Daily Record even reported he turned down other drinks later, in favour of more Irn-Bru.  

Murray is famously proud of his homeland, so it's perhaps no surprise he used the opportunity to promote one its most recognisable brands.

I wonder whether execs at Barr's potential future partners, Britvic, enjoyed a wry smile at the coverage too?  

(Incidentally, Britvic used to sponsor Murray through its Robinsons brand.) 


BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....

just-drinks homepage



Forgot your password?