Blog: Murray - made in Scotland from girders
James Wilmore | 12 September 2012
Irn-Bru makers AG Barr enjoyed some great free PR after Andy Murray's epic win at the US Open this week.
The mighty Scotsman was snapped drinking a bottle of Scotland's most famous soft drink following his five-set defeat of Novak Djokovic. And the Daily Record even reported he turned down other drinks later, in favour of more Irn-Bru.
Murray is famously proud of his homeland, so it's perhaps no surprise he used the opportunity to promote one its most recognisable brands.
I wonder whether execs at Barr's potential future partners, Britvic, enjoyed a wry smile at the coverage too?
(Incidentally, Britvic used to sponsor Murray through its Robinsons brand.)
The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
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