Blog: James WilmoreMurray - made in Scotland from girders

James Wilmore | 12 September 2012

Irn-Bru makers AG Barr enjoyed some great free PR after Andy Murray's epic win at the US Open this week. 

The mighty Scotsman was snapped drinking a bottle of Scotland's most famous soft drink following his five-set defeat of Novak Djokovic. And the Daily Record even reported he turned down other drinks later, in favour of more Irn-Bru.  

Murray is famously proud of his homeland, so it's perhaps no surprise he used the opportunity to promote one its most recognisable brands.

I wonder whether execs at Barr's potential future partners, Britvic, enjoyed a wry smile at the coverage too?  

(Incidentally, Britvic used to sponsor Murray through its Robinsons brand.) 


BLOG

Pernod Ricard's Havanista remains poised to capitalise post-embargo

Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...

BLOG

Does Oscar glory beckon for 'Mr Heineken'?

Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....

BLOG

Is pisco preparing to make some noise?

Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...

BLOG

Heineken has eye on the (soccer) ball in US

Heineken is betting big on the long-term opportunity around soccer in the US. ...

just-drinks homepage



Forgot your password?