Blog: Mummy's brew
Chris Brook-Carter | 9 January 2004
We reported this story - in fact, I think it was Musty Bunches who picked up on it - some time last year. However, with the official release closing in, its worth a recap.
The Japanese brewer Kirin Brewery has recreated "as accurately as possible" the beer of the New Kingdom of ancient Egypt by employing an experimental archaeological technique at its brewery in Amagi.
Of all the new product launches this year to add interest to the beer category, it will probably be the strangest - and possibly one of the strongest at 10% (how did they ever get those pyramids built?).
There are no plans reported of a commercial launch and those wishing to taste the beer will have to get information from the brewery itself, although 200 "lucky" winners will be picked from a hat to taste the beer in late February. Given that the company has interpreted wall paintings illustrating the beer-making process in the New Kingdom dating from 1570-1070 BC to come up with the recipe, the results will be interesting to say the least.
Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....
It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...
Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
- No Home Comfort for TWE as Bids Collapse
- Bacardi Seeks Own History at Bombay Sapphire Home
- Treasury Wine Estates: Here I Go Again On My Own
- NPD: The Craft Cocktail Revolution
- Private-equity bids "over" - TWE head
- Carlsberg suspends production at Russian brewery
- Suntory Holdings to split beer, spirits division
- Anheuser-Busch InBev appoints new AmBev CEO
- Treasury Wine Estates pulls plug on takeover talks
- Quintessential Brands changes MD at Essential unit