Blog: Olly WehringMr Woods gets an unwanted Boost

Olly Wehring | 8 June 2007

A man has sued the makers of a health drink, claiming the vitamin-enriched beverage gave him an erection that would not abate.

This week, the, aptly-named Mr Woods claimed that, after drinking Novartis' Boost Plus, he awoke the next morning “with an erection that would not subside”.

He was then forced to undergo surgery for severe priapism, which involves implanting something called a 'winter shunt', which (hear me out) moves blood from one area of the body to another. It doesn't bear thinking about really, does it?

Novartis continues to promote its Boost Plus drink as “a great-tasting, high-calorie, nutritionally complete oral supplement for people who require extra energy and protein in a limited volume.” The evidence is in the tasting, apparently.

Stay tuned for all the best stories at just-drinks. But don't let us keep you up all night.


The Keurig Kold - what's under the hood?

Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...


AB InBev's Brito might not recognise a hop, but he knows a good deal

While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...


And, then he goes and spoils it all by saying something stupid like “I'm thinking of buying SABMiller”

Part of my lot on just-drinks is to nail down senior executives within our industry – the more senior the better. I've enjoyed interviewing many of the CEOs within our ranks, but one that I have never...


A good book and a glass of wine - Keeping marketing simple

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine......

just-drinks homepage

Forgot your password?