Blog: Mr Woods gets an unwanted Boost
Olly Wehring | 8 June 2007
A man has sued the makers of a health drink, claiming the vitamin-enriched beverage gave him an erection that would not abate.
This week, the, aptly-named Mr Woods claimed that, after drinking Novartis' Boost Plus, he awoke the next morning “with an erection that would not subside”.
He was then forced to undergo surgery for severe priapism, which involves implanting something called a 'winter shunt', which (hear me out) moves blood from one area of the body to another. It doesn't bear thinking about really, does it?
Novartis continues to promote its Boost Plus drink as “a great-tasting, high-calorie, nutritionally complete oral supplement for people who require extra energy and protein in a limited volume.” The evidence is in the tasting, apparently.
Stay tuned for all the best stories at just-drinks. But don't let us keep you up all night.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"