Blog: Mr (Wine) Writer? Why don't you tell it like it really is?
Olly Wehring | 29 May 2009
An interesting story in wine magazine Decanter this week suggests that wine drinkers in Asia are struggling to understand the kind of language used in Western wine descriptions.
The magazine carries a piece by a master of wine from the region, claiming that consumers in Asia can't get their heads round tasting notes used by wine writers in the west.
That makes two of us, then.
On my trips away, I've met a wealth of wine writers, all from Europe or the US. The vast majority of them are lovely, lovely folk: knowledgeable, informed, educated, GSOH.
But try as I might to read their musings, I've regularly found my eyes glaze over. In the recent TV series Oz and James's Big Wine Adventure, wine philistine James May summed up the level of knowledge of millions of wine drinkers. “It tastes a bit wine-y,” he said after one of his first tastings.
Describing a wine as having notes of bitter chocolate and fresh tobacco is all well and good in an artistic sense, but do we – never mind the drinkers of Asia – really understand what this wine is like?
There remains a gulf between the wine writer and the man in the street – the man who shops at Tesco or Asda, or Waitrose, if he's feeling flush.
I fear this flowery use of language might be the very definition of that gulf.
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Key trends for the alcohol category in 2017
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Asahi Group lifts 2016 sales, profits
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global gin insights - market forecasts, product innovation and consumer trends