Blog: Olly WehringMonster & Me: We Won't Blame the Weather

Olly Wehring | 12 August 2013

It's almost six years to the day that I let out an almighty whine about the weather; specifically, how drinks companies were blaming/crediting the weather for their performances.

It's taken quite some time, but finally I feel vindicated in my whinge.

Here's a quote from the chairman & CEO of Monster Beverage, Rodney Sacks, as he delivered the company's H1 results last week.

"We don't have weather in our vocabulary. I think that weather does play a part in every beverage. But, we really don't know what effect it has. We don't measure it. That's why, sometimes when weather is up, we don't say: "Well, we did great because of weather. We did badly because of weather." We generally tend to try and manage the business outside of the weather issues."

Thanks Rodney!

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....

ANALYSIS

Research in Focus - NPD in Alcoholic Drinks: Themes, Examples and Glimpses of the Future

New product developments are evolving and gaining prominence in an era of fierce competition for share of throat and wallet, against the backdrop of a rapidly depleting acquisition pool. Identifying t...

BLOG

Smile, you're part of the "emotional contagion" industry

It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...

BLOG

Starbucks' new craft - beer-flavoured coffee

Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....

just-drinks homepage



Forgot your password?