Blog: Monster Beverage Corp may regret latest punch line
Andy Morton | 21 January 2014
Does Monster Beverage Corp wish to make itself more of a target than it already is?
Currently bogged down in food safety investigations and lawsuits, the energy drinks firm has announced a new line. Punch Monster will start shipping to US retailers in the first quarter, company CEO Rodney Sacks told analysts in a business update this month.
It will replace the underperforming DUB Edition but is a brand new formulation. “Changed flavour, changed positioning, changed cans,” as Sacks said.
Perhaps he should consider changing the name, too? Punch Monster, in these embattled times, sounds like an offer, metaphorically speaking, some of the people behind the lawsuits and investigations may find hard to turn down.
It seems even 250-year-old Cognac houses want to be like Google these days....
It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....
just-drinks is now closed for the Easter weekend....
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
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