Blog: Andy MortonMonster Beverage Corp may regret latest punch line

Andy Morton | 21 January 2014

Does Monster Beverage Corp wish to make itself more of a target than it already is?

Currently bogged down in food safety investigations and lawsuits, the energy drinks firm has announced a new line. Punch Monster will start shipping to US retailers in the first quarter, company CEO Rodney Sacks told analysts in a business update this month.

It will replace the underperforming DUB Edition but is a brand new formulation. “Changed flavour, changed positioning, changed cans,” as Sacks said.

Perhaps he should consider changing the name, too? Punch Monster, in these embattled times, sounds like an offer, metaphorically speaking, some of the people behind the lawsuits and investigations may find hard to turn down. 

 

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

NEWS

Diageo's Captain Morgan Jack-O'Blast Limited Pumpkin Spiced Rum - Product Launch

Diageo has launched a limited edition pumpkin spiced rum, designed for the shot occasion. The company claims the product is the first ever pumpkin spiced rum launch in the US....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

NEWS

Emperador's Tamnavulin Scotch whisky - Product Launch

Whyte & Mackay, the Scotch whisky arm of Emperador, has launched a new single malt to celebrate the 50th anniversary of its Tamnavulin distillery....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

NEWS

Global Spirits' Odessa VSOP Brandy - Product Launch

Khortytsa Vodka owner Global Spirits has launched a value brandy into the US market....

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?