Blog: Andy MortonMonster Beverage Corp may regret latest punch line

Andy Morton | 21 January 2014

Does Monster Beverage Corp wish to make itself more of a target than it already is?

Currently bogged down in food safety investigations and lawsuits, the energy drinks firm has announced a new line. Punch Monster will start shipping to US retailers in the first quarter, company CEO Rodney Sacks told analysts in a business update this month.

It will replace the underperforming DUB Edition but is a brand new formulation. “Changed flavour, changed positioning, changed cans,” as Sacks said.

Perhaps he should consider changing the name, too? Punch Monster, in these embattled times, sounds like an offer, metaphorically speaking, some of the people behind the lawsuits and investigations may find hard to turn down. 

 

BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?