Blog: Andy MortonMonster Beverage Corp may regret latest punch line

Andy Morton | 21 January 2014

Does Monster Beverage Corp wish to make itself more of a target than it already is?

Currently bogged down in food safety investigations and lawsuits, the energy drinks firm has announced a new line. Punch Monster will start shipping to US retailers in the first quarter, company CEO Rodney Sacks told analysts in a business update this month.

It will replace the underperforming DUB Edition but is a brand new formulation. “Changed flavour, changed positioning, changed cans,” as Sacks said.

Perhaps he should consider changing the name, too? Punch Monster, in these embattled times, sounds like an offer, metaphorically speaking, some of the people behind the lawsuits and investigations may find hard to turn down. 

 

ANALYSIS

Round-Up - NPD: Will the Selfie Prove the Tonic for Beauty Drinks?

'Beauty from within' is a concept that has captivated and confounded global beverage makers for years. The last great burst of innovation took place around 2008 and was short-lived, as a tanking globa...

BLOG

Polish vodkas prove their worth in Ukraine

One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country....

BLOG

Diageo distilleries welcome you to their virtual world

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...

BLOG

Chile with Concha y Toro - Day III

A very early start today, with Carla Errazuriz from Concha y Toro's fine wine division picking me up from our Santiago hotel at 0700....

BLOG

By George! It's a whiskey still being built in two minutes - video

Ever wondered how a whiskey still gets built? ...

just-drinks homepage



Forgot your password?