Blog: Monster Beverage Corp backs the right horse
Andy Morton | 8 June 2015
Rarely do sponsorship deals pay off so quickly.
On Wednesday, Monster Beverage Corp struck a reportedly record-breaking agreement with the owners of US racehorse American Pharoah. By Saturday, the horse, wearing Monster Beverage livery, had won the 2015 Belmont Stakes, and with it the fabled Triple Crown after victories this season in the Kentucky Derby and the Preakness Stakes.
The move signalled a departure for Monster Beverage - American Pharoah was its first horse sponsorship. But American Pharoah is not the average racehorse. The three-year-old is the first Triple Crown winner for 37 years and its owners now intend to target more.
Will Monster be along for the ride?
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