Blog: Chris MercerMolson Coors makes Sharp investment

Chris Mercer | 3 February 2011

Molson Coors' GBP20m buyout of Sharp's brewery is a vote of confidence for cask ale.

Molson Coors announced yesterday (2 February) that it has swooped on Cornwall-based Sharp's, which makes the award-winning Doom Bar ale - now widely available across much of the UK.

The move is significant because most of the UK's major brewers have been seeking to develop their super-duper-with-bells-on premium lager portfolios over the last couple of years - not to mention the odd foray into cider.

Molson is really only extending a strategy that its joint venture with SABMiller, MillerCoors, has started in the US. Namely, to capitalise on growing demand for relatively small-volume 'craft' beers.

With Doom Bar onboard, Molson could make significant inroads into the UK cask ale category. This could be a concern to middleweight brewers like Greene King, Marston's and Fuller's, as blogger Pete Brown points out in his succinct analysis of the deal.


BLOG

Pernod Ricard's Havanista remains poised to capitalise post-embargo

Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...

BLOG

Does Oscar glory beckon for 'Mr Heineken'?

Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....

BLOG

Is pisco preparing to make some noise?

Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...

BLOG

Heineken has eye on the (soccer) ball in US

Heineken is betting big on the long-term opportunity around soccer in the US. ...

just-drinks homepage



Forgot your password?