Blog: Molson Coors makes Sharp investment
Chris Mercer | 3 February 2011
Molson Coors' GBP20m buyout of Sharp's brewery is a vote of confidence for cask ale.
Molson Coors announced yesterday (2 February) that it has swooped on Cornwall-based Sharp's, which makes the award-winning Doom Bar ale - now widely available across much of the UK.
The move is significant because most of the UK's major brewers have been seeking to develop their super-duper-with-bells-on premium lager portfolios over the last couple of years - not to mention the odd foray into cider.
Molson is really only extending a strategy that its joint venture with SABMiller, MillerCoors, has started in the US. Namely, to capitalise on growing demand for relatively small-volume 'craft' beers.
With Doom Bar onboard, Molson could make significant inroads into the UK cask ale category. This could be a concern to middleweight brewers like Greene King, Marston's and Fuller's, as blogger Pete Brown points out in his succinct analysis of the deal.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory