Blog: Chris MercerMolson Coors makes Sharp investment

Chris Mercer | 3 February 2011

Molson Coors' GBP20m buyout of Sharp's brewery is a vote of confidence for cask ale.

Molson Coors announced yesterday (2 February) that it has swooped on Cornwall-based Sharp's, which makes the award-winning Doom Bar ale - now widely available across much of the UK.

The move is significant because most of the UK's major brewers have been seeking to develop their super-duper-with-bells-on premium lager portfolios over the last couple of years - not to mention the odd foray into cider.

Molson is really only extending a strategy that its joint venture with SABMiller, MillerCoors, has started in the US. Namely, to capitalise on growing demand for relatively small-volume 'craft' beers.

With Doom Bar onboard, Molson could make significant inroads into the UK cask ale category. This could be a concern to middleweight brewers like Greene King, Marston's and Fuller's, as blogger Pete Brown points out in his succinct analysis of the deal.


BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

BLOG

I'll drink what I want, Stoli, but make it easy, yeah?

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...

BLOG

Your company's homepage on just-drinks

Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....

BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

just-drinks homepage



Forgot your password?