Blog: Chris MercerMolson Coors makes Sharp investment

Chris Mercer | 3 February 2011

Molson Coors' GBP20m buyout of Sharp's brewery is a vote of confidence for cask ale.

Molson Coors announced yesterday (2 February) that it has swooped on Cornwall-based Sharp's, which makes the award-winning Doom Bar ale - now widely available across much of the UK.

The move is significant because most of the UK's major brewers have been seeking to develop their super-duper-with-bells-on premium lager portfolios over the last couple of years - not to mention the odd foray into cider.

Molson is really only extending a strategy that its joint venture with SABMiller, MillerCoors, has started in the US. Namely, to capitalise on growing demand for relatively small-volume 'craft' beers.

With Doom Bar onboard, Molson could make significant inroads into the UK cask ale category. This could be a concern to middleweight brewers like Greene King, Marston's and Fuller's, as blogger Pete Brown points out in his succinct analysis of the deal.


BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?