Blog: James WilmoreMolson Coors' Beer Fridge - the gift that keeps on giving

James Wilmore | 2 July 2014

I predicted that the Molson Canadian beer fridge marketing concept had legs - and so it is proving. 

The fridge, which was first used in a TV ad last Summer, then reprised at the Sochi Winter Olympics, is now "back home" in Canada. 

This time, for folks to get hold of a Molson Canadian lager, they have to sing the Canadian national anthem - ' O Canada'- to the fridge - and, hey presto, the door pops open.

So far, a video of the prank - sorry, marketing concept - has attracted more than 1.5m views on YouTube. Not bad for a film with a fridge as the star.

BLOG

Iron Maiden man not so super with his Trooper

Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...

NEWS

Product Launch - UK: Innis & Gunn's Rare Oak Pale Ale

Brewer Innis & Gunn has released a seasonal autumnal pale ale in the UK, infused with ingredients sourced from its native Scotland....

BLOG

Homebrewer's whirl with Vienna IPA pays off

The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...

NEWS

US: Campari looks to banish 'Boring' with Wild Turkey American Honey campaign - video

Gruppo Campari has lined up the largest marketing push for the American Honey expression of its Wild Turkey Bourbon brand in the US....

BLOG

Press pack prefer to probe Pernod Ricard in private

Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....

NEWS

UK: Sharp fall in alcohol-related crime as British attitudes shift - studies

Alcohol-related violent crime in the UK fell by 32% in the past 10 years, while the population is becoming less tolerant to anti-social behaviour, according to latest studies. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....

just-drinks homepage



Forgot your password?