Blog: Molson Coors' Beer Fridge - the gift that keeps on giving

James Wilmore | 2 July 2014

I predicted that the Molson Canadian beer fridge marketing concept had legs - and so it is proving. 

The fridge, which was first used in a TV ad last Summer, then reprised at the Sochi Winter Olympics, is now "back home" in Canada. 

This time, for folks to get hold of a Molson Canadian lager, they have to sing the Canadian national anthem - ' O Canada'- to the fridge - and, hey presto, the door pops open.

So far, a video of the prank - sorry, marketing concept - has attracted more than 1.5m views on YouTube. Not bad for a film with a fridge as the star.

COMMENT

The politics of M&A, the end of Anheuser-Busch InBev's affair and Britvic's Brazilian ballroom - The just-drinks Analyst

In his latest commentary for just-drinks, former drinks analyst Ian Shackleton heads to Brazil to look at 3G's burned fingers, the future worries for Anheuser-Busch InBev and Britvic's samba moves....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?