Blog: Molson Coors' Beer Fridge - the gift that keeps on giving

James Wilmore | 2 July 2014

I predicted that the Molson Canadian beer fridge marketing concept had legs - and so it is proving. 

The fridge, which was first used in a TV ad last Summer, then reprised at the Sochi Winter Olympics, is now "back home" in Canada. 

This time, for folks to get hold of a Molson Canadian lager, they have to sing the Canadian national anthem - ' O Canada'- to the fridge - and, hey presto, the door pops open.

So far, a video of the prank - sorry, marketing concept - has attracted more than 1.5m views on YouTube. Not bad for a film with a fridge as the star.

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

NEWS

Heineken readies Europe-wide launch of Indonesia's Bintang beer

Heineken has lined up the pan-European import of its Bintang Indonesian lager beyond the brand's current presence in the Netherlands....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

NEWS

Bacardi partners with Major Lazer to launch 'Sound of Rum'

Bacardi's namesake brand has teamed up with musicians Major Lazer to roll out a year-long collaboration called The Sound of Rum.  ...

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?