Blog: James WilmoreMolson Coors' Beer Fridge - the gift that keeps on giving

James Wilmore | 2 July 2014

I predicted that the Molson Canadian beer fridge marketing concept had legs - and so it is proving. 

The fridge, which was first used in a TV ad last Summer, then reprised at the Sochi Winter Olympics, is now "back home" in Canada. 

This time, for folks to get hold of a Molson Canadian lager, they have to sing the Canadian national anthem - ' O Canada'- to the fridge - and, hey presto, the door pops open.

So far, a video of the prank - sorry, marketing concept - has attracted more than 1.5m views on YouTube. Not bad for a film with a fridge as the star.

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