Molson Coors as good as its word with cider launch

By: Andy Morton - 17 January 2013 16:41

There's no guarantee Molson Coors' new cider offering in the UK, Carling British Cider, will make a dent in an increasingly crowded sector.

But what Monday's launch did show was that Coors was serious when it said in November that it will push ahead with innovations to plug a hole in its premium portfolio.

No doubt Coors will hope Carling British Cider will follow in the footsteps of Carling Zest - a summer and winter innovation that has found traction - and not go down the road of the now-discontinued “lady beer” Animée.

In the world of innovations, not all are created equal.