Blog: Andy MortonMolson Coors as good as its word with cider launch

Andy Morton | 17 January 2013

There's no guarantee Molson Coors' new cider offering in the UK, Carling British Cider, will make a dent in an increasingly crowded sector.

But what Monday's launch did show was that Coors was serious when it said in November that it will push ahead with innovations to plug a hole in its premium portfolio.

No doubt Coors will hope Carling British Cider will follow in the footsteps of Carling Zest - a summer and winter innovation that has found traction - and not go down the road of the now-discontinued “lady beer” Animée.

In the world of innovations, not all are created equal.

 

 

 

 


BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?