Blog: Olly WehringMinimum pricing - goodbye to all that?

Olly Wehring | 22 October 2009

Could that be it for the minimum pricing argument, then?

Today's opinion from the European Court of Justice Advocate General, that setting a minimum price on products is illegal, suggests that the death throes have begun for the idea.

What is most interesting is the language used in the opinion.

“The Commission takes the view in the light of the Court’s previous case-law that those rules infringe Article 9(1) of Council Directive 95/59/EC ... on taxes other than turnover taxes which affect the consumption of manufactured tobacco.”

Basically, the Advocate General is saying: “We've told you before, so we'll tell you again.”

Naturally, the industry would like to see this as a precedent-setting case that applies to all products, as well as tobacco.

While we have three to four months of wait until the final ruling is handed down, there will be many in our industry tentatively breathing a sigh of relief today.

To read the full opinion, click here.


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?