Blog: Minimum pricing figures
Chris Mercer | 23 April 2010
Let's not get carried away with new figures on the impact of a minimum price for alcoholic drinks.
Scotland's Government has been left a touch red-faced by scientists whom it relied on to make the case for minimum pricing. The researchers have said the benefits for health and crime will be slightly less than first thought.
It turns out that the original study used old figures. It's a little embarrassing for the ruling Scottish National Party.
But, the new study still says minimum pricing can cut more than 1,000 deaths annually and it draws a direct link between a base price on drinks the amount that people drink.
So, I think it's a bit premature for talk of a "serious blow" to the policy, as one opposition politician was quoted as saying.
What's of more importance is the total confusion surrounding the SNP's Alcohol Health Bill.
All sort of measures, from a social responsibility levy and a ban on below-cost selling to outright minimum pricing, are being dangled over the drinks industry without any real timeline.
Much of the outcome will depend on which way Labour, as the second largest party in the Scottish Parliament, decides to go.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Will Coca-Cola Co’s Dunkin’ Donuts move pay off?
- Five ways small brands can beat big players
- Alcohol brands and the 'better-for-you' trend
- Heineken's Q3 2016 results - Preview
- Ten ways to successfully target older consumers
- Diageo weathers Thailand alcohol ban
- Heineken's YTD performance by region - Focus
- SWA's David Frost to leave for foreign office role
- Stock Spirits appointments provoke investor unrest
- Diageo unveils new Bundaberg Rum packaging
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends