Blog: Olly WehringMinimum pricing - Are you kidding?

Olly Wehring | 16 March 2009

To hear someone from within our industry attacking the notion of minimum pricing for alcohol is akin to learning what religion the Pope is, I concede.

But, at the same time, the wisdom of those who, in the past two weeks, have suggested the introduction of minimum pricing per alcohol unit in Scotland and the UK must be questioned, and as loudly as possible.

The first counter-attack – and one which has been adopted by the different industry bodies over here – is that this idea would see all drinkers be punished for the sins of a minority. It's a pity, though, that this minority dominate the attention of the UK's media.

But what really gets my goat is the timing of these proposals. Consider the depressing nature of every news broadcast/front page right now, and now someone suggests we all pay more for a drink?

I'd love to spend a day living in their bubble – it sounds quite nice.


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?