Blog: Olly WehringMinimum pricing - Are you kidding?

Olly Wehring | 16 March 2009

To hear someone from within our industry attacking the notion of minimum pricing for alcohol is akin to learning what religion the Pope is, I concede.

But, at the same time, the wisdom of those who, in the past two weeks, have suggested the introduction of minimum pricing per alcohol unit in Scotland and the UK must be questioned, and as loudly as possible.

The first counter-attack – and one which has been adopted by the different industry bodies over here – is that this idea would see all drinkers be punished for the sins of a minority. It's a pity, though, that this minority dominate the attention of the UK's media.

But what really gets my goat is the timing of these proposals. Consider the depressing nature of every news broadcast/front page right now, and now someone suggests we all pay more for a drink?

I'd love to spend a day living in their bubble – it sounds quite nice.


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