Blog: Millions of reasons Diageo is happy with United Spirits deal

James Wilmore | 9 November 2012

Why is Diageo so excited at the prospect of getting its hands on Vijay Mallya's United Spirits

For one, the Indian group has 140 brands, including 22 it calls "millionaire brands", which sell more than a million cases a year. 

A handy rundown of all the other juicy facts on United Spirits, courtesy of Diageo, is available here.








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