Blog: MillerCoors fronts up on Facebook

James Wilmore | 13 June 2014

Earlier this week, I suggested the rush by companies to voice their concern over corruption allegations around the Qatar FIFA World Cup bid was partly the result of fear of the reaction on social media.

But, trying to be upfront and take the lead can also prove a problem. 

MillerCoors, along with Anheuser-Busch InBev, have both this week been the subject of consumer pressure over their lack of information on the ingredients used in their beers. More than 50,000 people have signed a petiton in the US calling for more transparency.

MillerCoors probably thought it was doing the right thing in posting the information on its official Facebook page. However, as is often the case when a company tries to engage on a public forum, the results can be unpredictable. 

Vani Hari, the influential US food blogger who started the petition, challenged the company directly via Facebook over its use of corn syrup in its beers. The brewer replied to Hari, but then gave up after follow-up questions by the blogger. 

Other users then weighed in, some with their own less-than-flattering views and further questions.

Can the old term "all publicity is good publicity" be applied in the world of social media? I'm not so sure.

 

Sectors: Beer & cider

Companies: Anheuser-Busch InBev

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?