Blog: MillerCoors fronts up on Facebook

James Wilmore | 13 June 2014

Earlier this week, I suggested the rush by companies to voice their concern over corruption allegations around the Qatar FIFA World Cup bid was partly the result of fear of the reaction on social media.

But, trying to be upfront and take the lead can also prove a problem. 

MillerCoors, along with Anheuser-Busch InBev, have both this week been the subject of consumer pressure over their lack of information on the ingredients used in their beers. More than 50,000 people have signed a petiton in the US calling for more transparency.

MillerCoors probably thought it was doing the right thing in posting the information on its official Facebook page. However, as is often the case when a company tries to engage on a public forum, the results can be unpredictable. 

Vani Hari, the influential US food blogger who started the petition, challenged the company directly via Facebook over its use of corn syrup in its beers. The brewer replied to Hari, but then gave up after follow-up questions by the blogger. 

Other users then weighed in, some with their own less-than-flattering views and further questions.

Can the old term "all publicity is good publicity" be applied in the world of social media? I'm not so sure.


Sectors: Beer & cider

Companies: Anheuser-Busch InBev


Bar Convent Berlin - Day one: A bigger beginning

just-drinks is in Berlin this week for Bar Convent Berlin. Here's the first part of Andy Morton's daily blog, which will keep you up-to-date at one of Europe's most important dates in the alcohol indu...


SABMiller's Q2/H1 Sales Performance by Region - Focus

In a trading update earlier today, SABMiller reported a 4% increase in half-year sales, with the top line rising by 6% in the second quarter. Here, we look at the six- and three-month performance by r...


Well played, Lucozade

Responding to criticism on social media is tough. You've got to engage the consumer without starting an argument and - ideally - get them on side....


The Keurig Kold - what's under the hood?

Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...


AB InBev's Brito might not recognise a hop, but he knows a good deal

While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...

just-drinks homepage

Forgot your password?