Blog: MillerCoors fronts up on Facebook

James Wilmore | 13 June 2014

Earlier this week, I suggested the rush by companies to voice their concern over corruption allegations around the Qatar FIFA World Cup bid was partly the result of fear of the reaction on social media.

But, trying to be upfront and take the lead can also prove a problem. 

MillerCoors, along with Anheuser-Busch InBev, have both this week been the subject of consumer pressure over their lack of information on the ingredients used in their beers. More than 50,000 people have signed a petiton in the US calling for more transparency.

MillerCoors probably thought it was doing the right thing in posting the information on its official Facebook page. However, as is often the case when a company tries to engage on a public forum, the results can be unpredictable. 

Vani Hari, the influential US food blogger who started the petition, challenged the company directly via Facebook over its use of corn syrup in its beers. The brewer replied to Hari, but then gave up after follow-up questions by the blogger. 

Other users then weighed in, some with their own less-than-flattering views and further questions.

Can the old term "all publicity is good publicity" be applied in the world of social media? I'm not so sure.

 

Sectors: Beer & cider

Companies: Anheuser-Busch InBev

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?