Blog: MillerCoors fronts up on Facebook
James Wilmore | 13 June 2014
Earlier this week, I suggested the rush by companies to voice their concern over corruption allegations around the Qatar FIFA World Cup bid was partly the result of fear of the reaction on social media.
But, trying to be upfront and take the lead can also prove a problem.
MillerCoors, along with Anheuser-Busch InBev, have both this week been the subject of consumer pressure over their lack of information on the ingredients used in their beers. More than 50,000 people have signed a petiton in the US calling for more transparency.
MillerCoors probably thought it was doing the right thing in posting the information on its official Facebook page. However, as is often the case when a company tries to engage on a public forum, the results can be unpredictable.
Vani Hari, the influential US food blogger who started the petition, challenged the company directly via Facebook over its use of corn syrup in its beers. The brewer replied to Hari, but then gave up after follow-up questions by the blogger.
Other users then weighed in, some with their own less-than-flattering views and further questions.
Can the old term "all publicity is good publicity" be applied in the world of social media? I'm not so sure.
How many beer mugs can one man carry? ...
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, The Coca-Cola Co, SABMiller's new Scotch whisky and Santa Rita Estates....
Both Heineken and SABMiller have declined to comment on reports linking the two brewers to takeover negotiations....
The US state of Arkansas goes to the polls on 4 November to decide whether to end so-called “dry” counties, meaning ones that don't allow any alcohol sales. About half of the state's 75 counties are a...
Often there's no guessing when a marketing prank will hit the spot and when it won't. ...
- Guinness: A Great Day for St James's Gate
- Will Remy come off worse in China Cognac recovery?
- William Grant and Drambuie: It Had to be You
- Wines of the Beautiful South Ups its Game
- Can Absolut's US Headache be Soothed by Elyx?
- Bacardi-Martini appoints Southern Europe chief
- Diageo opens Guinness Brewhouse No 4 in Dublin
- William Grant gives Sailor Jerry pack revamp
- Scottish leader speaks out over Scotch whisky
- Wm Grant CMO to head Orangina Scweppes Int'l