Blog: Miller Time! If your name is Miller...
James Wilmore | 29 June 2012
The marketing folk at MillerCoors have dreamt up a remarkably simple promotion.
If your first, middle, or last name is Miller (and you're of legal drinking age), and you live in the US, you can pick up a US$25 gift card, equivalent to the cost of a case of Miller Lite, at one of the company's "It's Miller Time On Us" events, being held in nine locations across the country this summer.
Apparently, Miller is the sixth most common surname in the US, so it could be popular.
Could any other beer brands follow suit?
We've been scratching at heads here at just-drinks towers. We've come up with Guinness, Foster('s) and Tennent('s) as brands who could manage it, at a stretch...
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Has the politics of M&A changed? - Analysis
- Most Valuable Spirits Brands in 2017 - The facts
- Fruit-flavoured beer? Think of the kids - Comment
- Most Valuable Beer Brands in 2017 - The facts
- Interview, Fever-Tree's founders
- Diageo's Captain Morgan LocoNut - NPD
- Anheuser-Busch readies US executive switches
- Brexit paperwork offers alcohol smuggling opp's
- Asahi’s Peroni Ambra - NPD
- Irish whiskey hails bid to relax distillery sales
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets