Blog: Andy MortonMexico's uncomfortable truth - soda before toilet paper

Andy Morton | 2 May 2014

Before the government introduced a new sugar tax this year, Mexico's soft drinks industry was one of the world's biggest.

Despite January's duty hike, it's still pretty huge, largely because - no matter the price - Mexican's won't give up their soda.

What they are willing to give up in its stead was put in stark relief by Coca-Cola FEMSA CFO Héctor Treviño Gutiérrez this week. Consumers, he said, hit by across-the-board price jumps on household staples, are “prioritising” soft drinks.

“They are not spending as much on other things like toilet paper."

Analysts, I hear, are unsure what this means for the bottom line.

Sectors: Soft drinks

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

NEWS

Product Launch - Harvest Hill Beverage Co's Hug Fruit Slushee

Harvest Hill Beverage Co is to launch a frozen fruit ice beverage through its recently-acquired American Beverage Corp subsidiary....

BLOG

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...

BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

BLOG

The secret to a long life? Three cans of Dr Pepper a day - video

A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...

just-drinks homepage



Forgot your password?