Blog: Andy MortonMexico's uncomfortable truth - soda before toilet paper

Andy Morton | 2 May 2014

Before the government introduced a new sugar tax this year, Mexico's soft drinks industry was one of the world's biggest.

Despite January's duty hike, it's still pretty huge, largely because - no matter the price - Mexican's won't give up their soda.

What they are willing to give up in its stead was put in stark relief by Coca-Cola FEMSA CFO Héctor Treviño Gutiérrez this week. Consumers, he said, hit by across-the-board price jumps on household staples, are “prioritising” soft drinks.

“They are not spending as much on other things like toilet paper."

Analysts, I hear, are unsure what this means for the bottom line.

Sectors: Soft drinks

ANALYSIS

just On Call - Dr Pepper Snapple Group tests "naturally-sweetened" range

The CEO of Dr Pepper Snapple Group (DPSG) has said it is "still early days" for a new range of naturally-sweetened CSDs as the company launches US tests....

BLOG

Electric cars keep Hennessy up with current trends

It seems even 250-year-old Cognac houses want to be like Google these days....

BLOG

[Checks watch] “I best be heading home”

It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....

BLOG

just-drinks closed for Easter

just-drinks is now closed for the Easter weekend....

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

just-drinks homepage



Forgot your password?