Blog: Mexico's beer market under the spotlight

James Wilmore | 3 January 2014

How are things shaping up in the beer battleground of Mexico? CNN took a closer look at one of the world's biggest beer markets by volume, where Anheuser-Busch InBev, through Grupo Modelo, and Heineken, through its 2010 acquisition FEMSA Cerveza, are dominant. 

In the video report, above, Heineken's Americas president Stefan Orlowski, who stepped into the role last July, notes that 1m consumers are entering legal drinking age every year, while he welcomes the fledgling craft brewing scene.

Last year, an anti-trust ruling meant the opening up of the market to craft brewers, after a complaint from SABMiller. However, the UK-headquartered brewer was not happy with the outcome.

BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?