Blog: James WilmoreMexico's beer market under the spotlight

James Wilmore | 3 January 2014

How are things shaping up in the beer battleground of Mexico? CNN took a closer look at one of the world's biggest beer markets by volume, where Anheuser-Busch InBev, through Grupo Modelo, and Heineken, through its 2010 acquisition FEMSA Cerveza, are dominant. 

In the video report, above, Heineken's Americas president Stefan Orlowski, who stepped into the role last July, notes that 1m consumers are entering legal drinking age every year, while he welcomes the fledgling craft brewing scene.

Last year, an anti-trust ruling meant the opening up of the market to craft brewers, after a complaint from SABMiller. However, the UK-headquartered brewer was not happy with the outcome.

BLOG

US beer called "filthy water" as Czech president gets patriotic

The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....

BLOG

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

BLOG

PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

COMMENT

Editor's Viewpoint - When the Drink is Not the Ad

I must be getting soft in my old age, but there are two drinks marketing campaigns that have recently launched, which have resonated particularly well with me. The one thing they have in common is tha...

BLOG

Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....

just-drinks homepage



Forgot your password?