Blog: Measuring misery
Chris Brook-Carter | 17 September 2003
The study has been conducted by Associate Professor Wendy Slutske of the University of Missouri in Columbia and was published in the journal Alcoholism: Clinical and Experimental Research, this week.
If women ever needed further proof in their suspicions that God is a man, then Professor Slutske may have provided it. For it seems that women suffer worse from hangovers than men, even after accounting for differences in the amount of alcohol consumed.
Apparently, the method of measurement involves assessing 13 symptoms -from headache and dehydration to trembling or shaking - of discomfort or illness after a bout of heavy drinking.
Amazingly, only one in four students on which the study was carried out reported at least one hangover symptom once a month or more often. Clearly these people were not dealing with the right set of students.
On a more serious note, the study also revealed that hangovers were more likely to affect individuals with a personal history of alcohol problems or with at least one biological parent with alcohol-related problems.
One member of the team, Dr Thomas Piasecki said: "We were also surprised to discover how little research had been conducted [on hangovers], because the research that does exist suggests that hangovers could be an important factor in the development of problem drinking."
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- SABMiller's troubles fuel M&A rumours
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"