Blog: Measuring misery
Chris Brook-Carter | 17 September 2003
The study has been conducted by Associate Professor Wendy Slutske of the University of Missouri in Columbia and was published in the journal Alcoholism: Clinical and Experimental Research, this week.
If women ever needed further proof in their suspicions that God is a man, then Professor Slutske may have provided it. For it seems that women suffer worse from hangovers than men, even after accounting for differences in the amount of alcohol consumed.
Apparently, the method of measurement involves assessing 13 symptoms -from headache and dehydration to trembling or shaking - of discomfort or illness after a bout of heavy drinking.
Amazingly, only one in four students on which the study was carried out reported at least one hangover symptom once a month or more often. Clearly these people were not dealing with the right set of students.
On a more serious note, the study also revealed that hangovers were more likely to affect individuals with a personal history of alcohol problems or with at least one biological parent with alcohol-related problems.
One member of the team, Dr Thomas Piasecki said: "We were also surprised to discover how little research had been conducted [on hangovers], because the research that does exist suggests that hangovers could be an important factor in the development of problem drinking."
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1