Blog: Mass drinking
Chris Brook-Carter | 24 February 2004
Pity the poor churchgoers of New Zealand, the latest and most unlikely victims of tightening alcohol policy. A binge drinkers’ tax in the country has resulted in priests being forced to switch to a low-alcohol wine in church services. The so-called “sherry tax” was imposed last year, putting all drinks containing between 14% and 23% alcohol on the same tax rate as full-strength spirits.
Mission Estate vineyard, which supplies up to 1,500 cases of altar wine each year to churches of different denominations, has therefore knocked the alcohol content down by 4% to escape the tax and keep the product affordable to churches.
By reducing the alcohol content, however, the wine does not keep for as long as before, giving the religious community a new headache altogether.
“You can't use the new altar wine in some places because it would go off before you finished the bottle,” said Catholic priest Paddy Kinsella. “We still use the older wine at small churches where we don't say mass very often as we want wine that will last 30 weeks.”
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Five ways small brands can beat big players
- Interview, Bulldog Gin founder Anshuman Vohra
- Pernod Ricard Q1 2017 results by region, brand
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- The end is nigh for Global Travel Retail - Comment
- Stumbling UK Pound prompts Conviviality price hike
- AB InBev fund ZX Ventures buys homebrew co
- Edrington’s The Macallan 40 Year Old - NPD
- CCBA partner "in place by 2018" - Coca-Cola
- Diageo most at risk to Thai alcohol ban - analyst
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends