Blog: Mass drinking
Chris Brook-Carter | 24 February 2004
Pity the poor churchgoers of New Zealand, the latest and most unlikely victims of tightening alcohol policy. A binge drinkers’ tax in the country has resulted in priests being forced to switch to a low-alcohol wine in church services. The so-called “sherry tax” was imposed last year, putting all drinks containing between 14% and 23% alcohol on the same tax rate as full-strength spirits.
Mission Estate vineyard, which supplies up to 1,500 cases of altar wine each year to churches of different denominations, has therefore knocked the alcohol content down by 4% to escape the tax and keep the product affordable to churches.
By reducing the alcohol content, however, the wine does not keep for as long as before, giving the religious community a new headache altogether.
“You can't use the new altar wine in some places because it would go off before you finished the bottle,” said Catholic priest Paddy Kinsella. “We still use the older wine at small churches where we don't say mass very often as we want wine that will last 30 weeks.”
You can't seem to move at the moment for news of US craft brewers expanding....
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...
Last night, The Coca-Cola Co's UK division celebrated moving in to its stylish new central London headquarters with a barbecue on its roof-top terrace....
- A tobacco analogy soft drinks will want to embrace
- Pernod's Portman Group penalty - a coincidence?
- just The Preview - SABMiller's Q1
- Cleaning China's seedier side brings Remy balance
- PepsiCo to consider more re-franchising - CEO
- Diageo's Captain Morgan Facebook ad banned
- Diageo faces public consultation over W&M sale
- William Grant silent on Drambuie bid talk
- Bacardi to fight US football team legal action
- Remy posts Q1 sales drop as Edrington loss bites