Blog: Mass drinking
Chris Brook-Carter | 24 February 2004
Pity the poor churchgoers of New Zealand, the latest and most unlikely victims of tightening alcohol policy. A binge drinkers’ tax in the country has resulted in priests being forced to switch to a low-alcohol wine in church services. The so-called “sherry tax” was imposed last year, putting all drinks containing between 14% and 23% alcohol on the same tax rate as full-strength spirits.
Mission Estate vineyard, which supplies up to 1,500 cases of altar wine each year to churches of different denominations, has therefore knocked the alcohol content down by 4% to escape the tax and keep the product affordable to churches.
By reducing the alcohol content, however, the wine does not keep for as long as before, giving the religious community a new headache altogether.
“You can't use the new altar wine in some places because it would go off before you finished the bottle,” said Catholic priest Paddy Kinsella. “We still use the older wine at small churches where we don't say mass very often as we want wine that will last 30 weeks.”
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
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