Blog: Manic day throws up the future for wine
Olly Wehring | 29 March 2007
Into (London) town again today – I’ve got a full-on day on the go, I can tell you.
First stop was Coca-Cola Enterprises for 0800 to see how they’re doing here in the UK. Next to a VinExpo briefing to look at the 20-25 year-old wine market. Then, I’m off to see what Glenfiddich have to say about their new-look packaging, before I have to dress up as a penguin this evening to welcome Moët & Chandon’s 2000 Grand Vintage.
Yes, it’s tough – but I do it all for you.
The VinExpo presentation threw up some interesting comments from younger wine drinkers. While the research wasn’t the most comprehensive I’ve seen (20 people in each of five major world cities were quizzed), there was certainly some food for thought for the wine guys:
“I worked hard to try and like wine” (Japan).
“Wine defines more reasonable people: the guy who has a glass of wine looks more moderate, more mature” (US).
“It has become fashionable to offer your girlfriend a bottle of wine made in the year she was born” (Japan).
“Wine connoisseurs form a kind of exclusive club with their own special language that only they know how to use” (Belgium).
“There are too many brands, too many styles of wine” (US).
The best quote, however, came from the UK: “You don’t get drunk with wine,” one of the youngsters said.
What exactly are they drinking?
Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....
It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...
Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
- No Home Comfort for TWE as Bids Collapse
- Treasury Wine Estates: Here I Go Again On My Own
- Bacardi Seeks Own History at Bombay Sapphire Home
- Private-equity bids "over" - TWE head
- Will low-alcohol wines wither on the vine?
- Carlsberg suspends production at Russian brewery
- Anheuser-Busch InBev appoints new AmBev CEO
- Treasury Wine Estates pulls plug on takeover talks
- Diageo's Johnnie Walker hit by Travel Retail slump
- Suntory Holdings to split beer, spirits division