Blog: Manic day throws up the future for wine
Olly Wehring | 29 March 2007
Into (London) town again today – I’ve got a full-on day on the go, I can tell you.
First stop was Coca-Cola Enterprises for 0800 to see how they’re doing here in the UK. Next to a VinExpo briefing to look at the 20-25 year-old wine market. Then, I’m off to see what Glenfiddich have to say about their new-look packaging, before I have to dress up as a penguin this evening to welcome Moët & Chandon’s 2000 Grand Vintage.
Yes, it’s tough – but I do it all for you.
The VinExpo presentation threw up some interesting comments from younger wine drinkers. While the research wasn’t the most comprehensive I’ve seen (20 people in each of five major world cities were quizzed), there was certainly some food for thought for the wine guys:
“I worked hard to try and like wine” (Japan).
“Wine defines more reasonable people: the guy who has a glass of wine looks more moderate, more mature” (US).
“It has become fashionable to offer your girlfriend a bottle of wine made in the year she was born” (Japan).
“Wine connoisseurs form a kind of exclusive club with their own special language that only they know how to use” (Belgium).
“There are too many brands, too many styles of wine” (US).
The best quote, however, came from the UK: “You don’t get drunk with wine,” one of the youngsters said.
What exactly are they drinking?
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory