Blog: Lunch wars: Pernod v Diageo
Olly Wehring | 15 December 2008
Pernod Ricard and Diageo's battle to rule the world of alcoholic drinks came to London last week as both competed for the hearts of that fickle individual - the drinks journalist.
We dragged our cavernous stomachs down to the Pernod UK and Diageo Great Britain annual festive lunches, so we thought it only fair to produce a brief scoring card on both.
The Food: A promising start from Pernod, followed by solid mains from both, but stolen at the last by Diageo with a decadent dessert consisting of profiteroles, chocolate sauce, sorbet and chocolate-encased cream on some kind of brandy snap base. 1-0 to Diageo.
The Place: Tough call. Pernod's had a certain '60s retro charm, and they'd booked it for longer. Diageo's was more grand, and easier to get to for us public-transported paupers. A draw.
The Goodie Bag: Yes, I know it's a small thing. But, receiving a few goodies in a Samsonite laptop-rucksack from Pernod proved far more amenable on the trip home/to the pub, compared to the Diageo carry bags, which broke (granted, under the weight of bottles). Diageo's subsequent excuse of: "It's because of all the presents, we're far too nice to you lot", doesn't wash I'm afraid. Pernod equalises, 1-1.
The Verdict: Obviously, we're perched firmly on the fence. There has been some deliberation, however,over whether Diageo's late offer of a Rumple Minze should be a bonus or minus point. For the ignorant few out there, 'the Minze' is a clear, mint-flavoured schnapps effort, and reputedly consumed somewhere in Germany. It also emits fumes powerful enough to solve the world energy crisis.
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- The just-drinks Analyst - 2017 forecasts
- The wine category in 2016 - Review of the Year IV
- The Cognac Category - Everything you need to know
- Edrington readies Americas, GTR exec switches
- Diageo Australia names new commercial head
- Diageo lines up 2017 Johnnie Walker expressions
- High-end Cognac making recovery in China - Pernod
- Drinks industry counters calls to ban alcohol ads
- The Next Seven Big Beverage Markets
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits
- Global gin insights - market forecasts, product innovation and consumer trends