Blog: Olly WehringLunch wars: Pernod v Diageo

Olly Wehring | 15 December 2008

Pernod Ricard and Diageo's battle to rule the world of alcoholic drinks came to London last week as both competed for the hearts of that fickle individual - the drinks journalist.

We dragged our cavernous stomachs down to the Pernod UK and Diageo Great Britain annual festive lunches, so we thought it only fair to produce a brief scoring card on both. 

The Food: A promising start from Pernod, followed by solid mains from both, but stolen at the last by Diageo with a decadent dessert consisting of profiteroles, chocolate sauce, sorbet and chocolate-encased cream on some kind of brandy snap base. 1-0 to Diageo.

The Place: Tough call. Pernod's had a certain '60s retro charm, and they'd booked it for longer. Diageo's was more grand, and easier to get to for us public-transported paupers. A draw.

The Goodie Bag: Yes, I know it's a small thing. But, receiving a few goodies in a Samsonite laptop-rucksack from Pernod proved far more amenable on the trip home/to the pub, compared to the Diageo carry bags, which broke (granted, under the weight of bottles). Diageo's subsequent excuse of: "It's because of all the presents, we're far too nice to you lot", doesn't wash I'm afraid. Pernod equalises, 1-1.

The Verdict: Obviously, we're perched firmly on the fence. There has been some deliberation, however,over whether Diageo's late offer of a Rumple Minze should be a bonus or minus point. For the ignorant few out there, 'the Minze' is a clear, mint-flavoured schnapps effort, and reputedly consumed somewhere in Germany. It also emits fumes powerful enough to solve the world energy crisis.


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?