Blog: Olly WehringLunch wars: Pernod v Diageo

Olly Wehring | 15 December 2008

Pernod Ricard and Diageo's battle to rule the world of alcoholic drinks came to London last week as both competed for the hearts of that fickle individual - the drinks journalist.

We dragged our cavernous stomachs down to the Pernod UK and Diageo Great Britain annual festive lunches, so we thought it only fair to produce a brief scoring card on both. 

The Food: A promising start from Pernod, followed by solid mains from both, but stolen at the last by Diageo with a decadent dessert consisting of profiteroles, chocolate sauce, sorbet and chocolate-encased cream on some kind of brandy snap base. 1-0 to Diageo.

The Place: Tough call. Pernod's had a certain '60s retro charm, and they'd booked it for longer. Diageo's was more grand, and easier to get to for us public-transported paupers. A draw.

The Goodie Bag: Yes, I know it's a small thing. But, receiving a few goodies in a Samsonite laptop-rucksack from Pernod proved far more amenable on the trip home/to the pub, compared to the Diageo carry bags, which broke (granted, under the weight of bottles). Diageo's subsequent excuse of: "It's because of all the presents, we're far too nice to you lot", doesn't wash I'm afraid. Pernod equalises, 1-1.

The Verdict: Obviously, we're perched firmly on the fence. There has been some deliberation, however,over whether Diageo's late offer of a Rumple Minze should be a bonus or minus point. For the ignorant few out there, 'the Minze' is a clear, mint-flavoured schnapps effort, and reputedly consumed somewhere in Germany. It also emits fumes powerful enough to solve the world energy crisis.


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?