Blog: Olly WehringLooks like we made it

Olly Wehring | 21 December 2005

Well, we’re almost there. The end of another frenetic year for the global drinks industry is just around the corner and, while some of you are racing to get those last, vital orders out, we here at just-drinks can finally ease the foot off the pedal as we look forward to a well-earned respite.

And what a year it’s been. From Pernod Ricard’s purchase of Allied Domecq in the wine and spirits sectors to Anheuser-Busch’s and SABMiller’s ongoing skirmishes in the US beer industry, via the sale of Cadbury Schweppes’ European beverages division on the soft drinks front, I think we can all safely say that the headlines have come thick and fast in 2005. And I should know - I wrote most of them.

In this, my final blog before Christmas (we close for the week between Christmas and New Year, and will be back refreshed on Tuesday 3 January), I want to thank you all for your continued support. We have been deluged on an almost daily basis by tip-offs and story ideas from freelancers, industry insiders, PR companies and internal marketing departments the world over - if your lot aren’t hitting us yet, then give them a nudge - and just-drinks goes from strength to strength as a result.

So, whether you’re already in wind-down mode, or are expecting to be chained to your desk until midnight on 24 December, may I wish you all a Merry Christmas and a Happy New Year. I get the feeling that 2006 might just top 2005, and I for one can’t wait.


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?