Blog: Lohan in Coke bust
Michelle Russell | 13 October 2010
The Coca-Cola Co may well have its next sponsorship deal in the bag if this week's showbiz news is anything to go by. Or maybe not...
According to celebdirtylaundry.com, actress and socialite Lindsay Lohan was caught trying to escape from rehab in a desperate attempt to get her hands on some coke, and I don't mean the white stuff.
Lohan, famous for her partying and recent short stint in prison for failing a drugs test, had a craving for a can of Coca-Cola as the rehab clinic she was checked into had no vending machine or luxuries such as coffee or televisions.
No doubt Coca-Cola will be pleased its product has grabbed the front pages of all the celeb rags, but whether the product's association with the US wild child will be welcomed is another matter altogether.
At least she's sporting a sober smile....
The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
- Why Chinese beverages won't conquer the world
- Is “Craft” the Next Big Thing for Soft Drinks?
- Gin: Plymouth's from Plymouth, London's from...?
- Petropolis Finally Moving into SABMiller's View?
- Coca-Cola pressure builds as bid rumours swirl
- Diageo confirms Australia RTD abv drops
- Pernod launches online Ballantine's "experiment"
- Global vodka sales slip in 2013 - research
- SABMiller returns to Brazil with Petropolis tie-up
- Pernod takes Absolut Warhol push to Travel Retail
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- The IWSR Global Trends Report 2014