Blog: Olly WehringLIWSF 2007 - It's home-time

Olly Wehring | 25 May 2007

Well, that’s that for another year. The London International Wine and Spirit Fair 2007 came to an end yesterday, amid a plethora of pale faces, sore feet and disgusted livers.

The three-day event – described by Lord Robertson yesterday as “an alcoholic’s paradise” – has been a resounding success for us here at just-drinks. The stand has been constantly busy, while I’ve been hairing up and down the aisles, introducing our recently-signed news editor, Jessica Harvey, to as many of you as possible.

Many thanks to those of you who came along to the stand, and also to those who took the time to meet with us over the course of the three days. We’ve run some great, exclusive stories from the event, and we have some excellent interviews in the pipeline for you.

A final note of congratulations to Will Broadfoot, marketing director for the event, who pipped me in the Moët Hennessy pedometer challenge. Although I’d said it was in the bag, I came a creditable second (if I do say so myself) to Will, who’d been up and down the hall in his event organiser capacity.

But then, as one other journalist said when he heard that Will had walked further than anyone else at the event: “You’d hope, wouldn’t you.”

Have a safe journey home and a relaxing weekend to you. We’re back after the Bank Holiday, on Tuesday.


HOT ISSUE

The LIWSF

The focus at this year’s London International Wine & Spirit Fair was more heavily on the off-trade than ever before, confirming for Chris Losh that the organisers have all but abandoned attempts to ta...

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

BLOG

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...

BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

just-drinks homepage



Forgot your password?