Blog: LIWF & Distil – All the Fun of the Fair – Day Three
Olly Wehring | 20 May 2010
We're into the home straight here in London, with this year's wine fair set to close its doors within the next hour. The final day is traditionally the quieter of the three, and this year has been no exception.
But what of Tuesday and Wednesday? Well, the numbers look a bit like this:
Tuesday: 6,367 visitors, an increase of ten (that's ten visitors, not 10%!) on last year.
Wednesday: 4,445 visitors, down a little on the 4,704 of 2009.
Visitor numbers, therefore, have been pretty flat thus far, down by only 0.2%.
That's the quantity, but what of the quality? Only time will tell, and we'll get back to you on that one when the dust has settled.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
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