Blog: James WilmoreLIWF 2012: 'Cocooning' now a necessity for many drinkers

James Wilmore | 25 May 2012

'Cocooning' - staying at home to drink - is now a neccesity for many in Western Europe due to the economic climate, rather than a lifestyle choice like it was in the 1990s. 

That was one of a number of nuggets that emerged from a Euromonitor briefing at the London International Wine Fair this week. 

It was also revealed that Germany tops the charts, when it comes to consumption of private label wines. Around 45% of wine now sold in Germay is private label, according to latest figures. Apparently this is down to the high number of Aldi and Lidl stores in the country. 

To download a full copy of the presentation, click here 

 


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