Blog: LIWF 2012: 'Cocooning' now a necessity for many drinkers
James Wilmore | 25 May 2012
'Cocooning' - staying at home to drink - is now a neccesity for many in Western Europe due to the economic climate, rather than a lifestyle choice like it was in the 1990s.
That was one of a number of nuggets that emerged from a Euromonitor briefing at the London International Wine Fair this week.
It was also revealed that Germany tops the charts, when it comes to consumption of private label wines. Around 45% of wine now sold in Germay is private label, according to latest figures. Apparently this is down to the high number of Aldi and Lidl stores in the country.
To download a full copy of the presentation, click here
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
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