Blog: Lidio Carraro is Brazil's early World Cup favourite
Andy Morton | 22 May 2013
To me, there were noticeably fewer people at this year's London International Wine Fair (LIWF), which ends today (22 May), but that didn't stop the Brazil stand from attracting a bustling crowd on all three days.
While Wines of Brasil is hoping to triple exports off the back of a packed sports calender, there's one of the country's wineries set for a bigger year than most.
Lidio Carraro hit the jackpot when it was picked to provide Fifa's official wine of Brazil 2014. The label, which features a range of blends, is called Faces and will be officially unveiled at VinExpo in Bordeaux next month.
What's truly amazing about Lidio Carraro's fortune, however, is that while the wine will likely gain worldwide distribution because of Fifa's seal of approval (it is hunting for a UK distributor at LIWF, I was told) and will be served at all Fifa functions up to and including the World Cup, the winery is a mere 40 hectares, or roughly 40 Fifa-regulation-sized football pitches.
Lidio Carraro will use stock from other Brazilian vineyards to make up for the inevitable shortfall in liquid, hence the need for a blend. But despite the inherent craziness in picking a family-owned (and family-sized) vineyard to serve the world its wine, Fifa must be applauded for backing one of the little guys.
Even if Brazil don't lift the World Cup, Lidio Carraro is already a guaranteed winner.
It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....
It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...
After a 2014 it'll want to forget, Treasury Wine Estates has some good news....
The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...
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