Blog: Let pirates be pirates
Olly Wehring | 25 April 2012
l to r: A pirate, some Diageo execs, a governor, some more execs
This photo, from the opening of Diageo's Captain Morgan visitor centre in St Croix on the US Virgin Islands, came through earlier this week. It reminded me of my last encounter with a pirate.
In Cape Town with Wines of South Africa four years ago, I attended a party at which a performer - dressed as a pirate - did some pretty fancy juggling and some elaborate trickery with knives.
At the end of the evening, as we were leaving, I saw the pirate. I complimented him on his skills. His response?
Once a pirate...
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Beam Suntory opens global headquarters in Chicago
- Pernod Ricard offloads Domecq brandies, wines
- Remy snaps up Seattle's Westland Distillery