Blog: Let pirates be pirates
Olly Wehring | 25 April 2012
l to r: A pirate, some Diageo execs, a governor, some more execs
This photo, from the opening of Diageo's Captain Morgan visitor centre in St Croix on the US Virgin Islands, came through earlier this week. It reminded me of my last encounter with a pirate.
In Cape Town with Wines of South Africa four years ago, I attended a party at which a performer - dressed as a pirate - did some pretty fancy juggling and some elaborate trickery with knives.
At the end of the evening, as we were leaving, I saw the pirate. I complimented him on his skills. His response?
Once a pirate...
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- Whisky downturn slows Diageo's Scotch spend
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1