Blog: Legal eagles
Chris Brook-Carter | 10 February 2004
As just-drinks predicted, the legal case launched in the US last year against some of the world’s major drinks companies, regarding their advertising and its alleged appeal to underage drinkers, is not the isolated case many hoped it would prove to be.
Last week it emerged that the family of a 20-year-old woman killed in a car crash involving an underage drunk driver is suing Anheuser-Busch and Miller Brewing Co. The lawsuit claims that the companies are waging a marketing assault on California's youth by intentionally targeting minors through advertising on media heavily trafficked by underage consumers. They also stand accused of developing products designed to obscure the difference between alcoholic beverages and soda pop, and supporting promotions appealing to a primarily underage audience.
The case highlights the increasingly difficult environment the drinks trade is going to be operating within in 2004. Our industry still seems torn on how best to proceed. It was interesting to hear Pernod Ricard managing director Richard Burrows confidently brush off concerns over increased regulation within the drinks world when questioned by journalists at the presentation for full year sales on Thursday.
As good as Pernod’s figures were, it has already fallen foul in 2003 to legislation, with a substantial fall in performance in Ireland and France, the first due to increased taxes, the second to stricter drink driving laws. Although Burrows says there was increased pressure on the drinks industry’s freedom to advertise, he believed that in terms of consumption of the company’s products, there would not be any difficulties.
Whether you agree or disagree with Burrows, watch out for our next management briefing, out in a week’s time, which will investigate in depth the current state of play across Europe with regards to alcohol legislation.
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...
Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
- Can craft breweries compete in lager arena?
- SABMiller's Q1 sales performance by region - Focus
- A Wild Geese, Pernod Ricard conspiracy theory?
- The Coca-Cola Co's Q2/H1 2016 results - Preview
- Remy Cointreau's Q1 performance by brand, region
- Diageo appoints new Smirnoff head
- AB InBev seeks single buyer for European beers
- Gruppo Campari trials Negroni pre-mix
- AB InBev halts VAIP incentive plan
- Brown-Forman takes distribution in Spain in-house
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends