Blog: Legal eagles
Chris Brook-Carter | 10 February 2004
As just-drinks predicted, the legal case launched in the US last year against some of the world’s major drinks companies, regarding their advertising and its alleged appeal to underage drinkers, is not the isolated case many hoped it would prove to be.
Last week it emerged that the family of a 20-year-old woman killed in a car crash involving an underage drunk driver is suing Anheuser-Busch and Miller Brewing Co. The lawsuit claims that the companies are waging a marketing assault on California's youth by intentionally targeting minors through advertising on media heavily trafficked by underage consumers. They also stand accused of developing products designed to obscure the difference between alcoholic beverages and soda pop, and supporting promotions appealing to a primarily underage audience.
The case highlights the increasingly difficult environment the drinks trade is going to be operating within in 2004. Our industry still seems torn on how best to proceed. It was interesting to hear Pernod Ricard managing director Richard Burrows confidently brush off concerns over increased regulation within the drinks world when questioned by journalists at the presentation for full year sales on Thursday.
As good as Pernod’s figures were, it has already fallen foul in 2003 to legislation, with a substantial fall in performance in Ireland and France, the first due to increased taxes, the second to stricter drink driving laws. Although Burrows says there was increased pressure on the drinks industry’s freedom to advertise, he believed that in terms of consumption of the company’s products, there would not be any difficulties.
Whether you agree or disagree with Burrows, watch out for our next management briefing, out in a week’s time, which will investigate in depth the current state of play across Europe with regards to alcohol legislation.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory