Blog: Lech beer advert leaves Poles cold
Chris Mercer | 3 August 2010
It was supposed to be a harmless reference to refreshing beer, but it has ended in SABMiller's Kompania Piwowarska subsidiary being forced to issue a public apology for offending the memory of Poland's recently deceased president.
Somehow, an advert imploring Poles to enjoy a "cold Lech" was placed on a giant billboard near to the tomb of Polish president Lech Kaczynski, who died along with several other Government members in a plane crash earlier this year.
"Allow me to apologise to the members of the European Parliament, Mr Ryszard Czarnecki and Mr Marek Migalski, as well as to anyone else who felt affronted by the unfortunate location of the ad for our beer LECH Premium," said Kompania Piwowarska's director of communications, Pawel Kwiatkowski, today (3 August).
"As the advertising space hire contract expired in the end of July, today we will start dismounting the advertisement placed on Forum Hotel in Kraków," he said on the company's website.
"Any associations between the claim “Thirsty for sensations. Cold LECH” and the late Lech Kaczynski are highly inappropriate, unjustified and improper," he said.
The number of complaints about the advert were the same as those of any standard advert, said the brewer, adding that the billboard was 1km from the ex-president's tomb.
All very honourable, but definitely an 'ouch' moment.
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- Chile's winemakers caught out by Brexit "disease"
- What's coming up in beer in 2017? - Comment
- Interview - Pernod Ricard's luxury director
- The just-drinks Analyst - 2017 forecasts
- What's coming up in wine in 2017? - Comment
- Suntory sends staff to fat camp - report
- Diageo Australia names new commercial head
- Pernod Ricard's Absolut Lime - NPD
- Former Stoli Group CEO joins Perfect Vodka owner
- US craft beer growth slows again - IRI figures
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits